# Agent Brief. build in the style of ethos.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-30). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 43.2% | background |
| `#05594f` | 31.9% | support |
| `#faf9f5` | 21.8% | background |
| `#59f8b1` | 3% | accent/brand |
| `#e9e9e9` | 0.1% | background |
| `#056257` | 0% | support |

Curated roles: `primary=#59f8b1` · `accent=#59f8b1` · `bg=#ffffff` · `surface=#faf9f5` · `text=#ffffff`

## Type
- Display: `portada`
- Body: `hauss`
- Size scale (px): 10, 11, 13, 14, 16, 19, 23, 28, 33, 39
- Radius (px): 4, 8, 10, 16, 20, 24

## Patterns detected (fact-based). 3/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: If you're new to life insurance, you're not alone. Find answers to common questions here.)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 4.9

6,000+ Trustpilot reviews)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Kids covering faces, Trustpilot stars rating, TrustPilot Review Stars, Google Revie; p2: logos: ethos reviews, Trustpilot, BBB, Google reviews)_

## Proof language (harvested strings → templates)
- `{N}+ reviews`. e.g. "6,000+ reviews"
- `{X}/5`. e.g. "4.9/5", "4.8/5"
- `money-back guarantee`. e.g. "money-back guarantee"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 4 across 2 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.