# Agent Brief. build in the style of ethoslife.com

> Machine-extracted from a live on-demand funnel teardown (2026-10-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 42% | background |
| `#05594f` | 30.5% | support |
| `#faf9f5` | 25.2% | background |
| `#078476` | 1.2% | accent/brand |
| `#59f8b1` | 1% | accent/brand |
| `#056257` | 0.2% | support |

Curated roles: `primary=#59f8b1` · `accent=#59f8b1` · `bg=#ffffff` · `surface=#faf9f5` · `text=#5d5d5d`

## Type
- Display: `portada`
- Body: `hauss`
- Size scale (px): 10, 12, 14, 16, 18, 20, 23, 28, 35, 44, 69, 86
- Radius (px): 4, 8, 10, 12, 15, 24

## Patterns detected (fact-based). 3/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQs)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 4.9

7,500+ reviews on Trustpilot)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; p2: logos: ethos reviews, Trustpilot, BBB, Google reviews)_

## Proof language (harvested strings → templates)
- `{N}+ reviews`. e.g. "7,500+ reviews"
- `{X}/5`. e.g. "4.9/5"
- `money-back guarantee`. e.g. "money-back guarantee"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 3 across 2 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.