# Agent Brief. build in the style of exeechain.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Features → Pricing → Demo

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 83.3% | background |
| `#f5f5f7` | 16.6% | background |
| `#fdf2f2` | 0.1% | background |
| `#047857` | 0% | accent/brand |
| `#a3a3a3` | 0% | support |
| `#0a0a0a` | 0% | support |
| `#d4d4d4` | 0% | support |
| `#ff453a` | 0% | accent/brand |

Curated roles: `accent=#f5f5f7` · `bg=#ffffff` · `surface=#f5f5f7` · `text=#d4d4d4`

## Type
- Display: `plex`
- Body: `plex`
- Size scale (px): 9, 11, 12, 13, 14, 15, 17, 18, 34, 46, 56, 82
- Radius (px): 8, 10, 14, 18, 22, 33554400

## Patterns detected (fact-based). 8/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 30 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Do I have to pay to see anything?; p2: How does churn prediction software work? ▼; pricing: What decides which plan I need? ▼)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(pricing: ✓
Up to 150 customers)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free forever; p2: free plan; pricing: free trial)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 150 customers; p2: 150 customers; pricing: 150 customers)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $299/mo, $999/mo, $17,400/mo; p2: free, $299/mo; pricing: $299/mo, $0/mo, $275/mo, $999/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: API reference; p2: API reference; pricing: API reference)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, first-name, last-name, work-email; p4: company, email)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "20% off"
- `Over {N} customers`. e.g. "Over 500 customers"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 2 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.