# Agent Brief. build in the style of fellowproducts.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Products → Collections → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#1e1e1f` | 44.6% | support |
| `#ffffff` | 44.2% | background |
| `#f5f5f5` | 11.1% | background |
| `#35332b` | 0.1% | support |

Curated roles: `primary=#1e1e1f` · `accent=#1e1e1f` · `bg=#ffffff` · `surface=#f5f5f5` · `text=#1e1e1f`

## Type
- Display: `Fellow Solar`
- Body: `Sohne`
- Size scale (px): 12, 13, 14, 16, 18, 24, 40, 48
- Radius (px): 2, 7, 50, 1000, 33554400

## Patterns detected (fact-based). 4/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 10% off; p2: $799.90 / 17% off; p3: 17% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(p2: review widget; p3: review widget)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p4: Which Fellow products can I register?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 4.5
2952 Reviews)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "10% off", "17% off"
- `{N} Reviews`. e.g. "2952 Reviews"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 3 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.