# Agent Brief. build in the style of fellowproducts.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 45.6% | background |
| `#1e1e1f` | 31.4% | support |
| `#f5f5f5` | 7.8% | background |
| `#f2f2f7` | 7.6% | background |
| `#000000` | 7.6% | support |

Curated roles: `primary=#f2f2f7` · `accent=#f2f2f7` · `bg=#ffffff` · `surface=#f5f5f5` · `text=#1e1e1f`

## Type
- Display: `Fellow Solar`
- Body: `Sohne`
- Size scale (px): 12, 14, 16, 18, 24, 40, 48
- Radius (px): 2, 50, 1000, 33554400

## Patterns detected (fact-based). 5/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 10% off; p2: $1,939.50 / $599.90 / $342.90 / $749.75 / $57.00 / $1,664.80 / 10% off; p3: $295.90 / $414.70 / 10% off)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison grid: 8 rows)_
- **On-page review wall**. An embedded wall of customer reviews. _(p2: review widget; p3: review widget)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: How do I use and care for my Opus 2 Conical Burr Grinder? Included with the Opus 2 Conical; p4: Which Fellow products can I register?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 4.5
out 5 stars rating
Matcha Set
Regular price
$129.95
+2; p3: 4.7
32 Reviews)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "10% off"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 1 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.