# Agent Brief. build in the style of feno.co

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Collections → Page

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#000000` | 42.9% | support |
| `#ffffff` | 25.9% | background |
| `#111111` | 12.6% | support |
| `#f5f5f5` | 8.5% | background |
| `#3e4955` | 6.5% | support |
| `#fafafa` | 2.1% | background |
| `#98a3ad` | 0.9% | support |
| `#0038c7` | 0.6% | accent/brand |

Curated roles: `primary=#3e4955` · `accent=#3e4955` · `bg=#ffffff` · `surface=#f5f5f5` · `text=#ffffff`

## Type
- Display: `Editorial Ultralight`
- Body: `TT_Hoves_Pro_Regular`
- Size scale (px): 12, 14, 15, 16, 20, 24, 30, 32, 40, 48, 60, 72
- Radius (px): 3, 4, 12, 16, 24, 9999

## Patterns detected (fact-based). 7/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 354 reviews; p2: 354 Reviews; p3: 4.4/5)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 4.9 Rated 4.9 out of 5 stars Based on 354 reviews 99%would r; p2: 15 star glyphs; p3: 3 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping; p4: Free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: Money Back Guarantee; p2: Money-Back Guarantee; p4: Money Back Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How is the Feno Smartbrush™ different from other electric toothbrushes?; p2: FAQ How is the Feno Smartbrush™ different from other electric toothbrushes? Does the Smart; p4: How is the Feno Smartbrush™ different from other electric toothbrushes?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: ★★★★★
★★★★★)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured in; p2: press: Wired feature highlighting the Feno Smartbrush's built-in cameras for oral health a; p4: featured in)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "354 reviews", "354 Reviews"
- `{X} out of 5`. e.g. "4.9 out of 5", "4.4/5"
- `Money Back Guarantee`. e.g. "Money Back Guarantee", "Money-Back Guarantee"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.