{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:05:52.494Z",
  "slug": "figma-com-2026-07-09",
  "domain": "figma.com",
  "funnel_type": "saas",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 25,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 0,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 25,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 0,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 3,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 4,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 2,
      "tactics_total": 9,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: pricing tiers"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "p2: trusted-by / logo cloud"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#f3ffe3",
        "accent": "#f3ffe3",
        "bg": "#ffffff",
        "surface": "#f3ffe3",
        "text": "#000000"
      },
      "font": {
        "display": "figmaSans",
        "body": "figmaSans"
      },
      "radius_scale": [
        2,
        4,
        6,
        8,
        16,
        40,
        50
      ]
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://www.figma.com/",
      "reached": true,
      "copy": {
        "title": "Figma: The collaborative canvas for design, code, and AI",
        "hero_copy": "What you can do in figma | Explore all products | Additional product resources",
        "h1": [
          "The intelligent canvas for infinite creativity"
        ],
        "h2": [
          "What you can do in figma",
          "Explore all products",
          "Additional product resources",
          "Use cases",
          "Roles",
          "Organizations",
          "Get started",
          "Learn"
        ],
        "ctas": [
          "Products",
          "Solutions",
          "Community",
          "Resources",
          "English"
        ],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "sticky_cta"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Pricing",
      "url": "https://www.figma.com/pricing/",
      "reached": true,
      "copy": {
        "title": "Plans & Pricing | Figma",
        "hero_copy": "What you can do in figma | Explore all products | Additional product resources",
        "h1": [
          "Pick your plan, choose your seats"
        ],
        "h2": [
          "What you can do in figma",
          "Explore all products",
          "Additional product resources",
          "Use cases",
          "Roles",
          "Organizations",
          "Get started",
          "Learn"
        ],
        "ctas": [
          "Products",
          "Solutions",
          "Community",
          "Resources",
          "Monthly Annual",
          "Full seat",
          "All features Key features",
          "Figma Design",
          "Components",
          "Auto layout",
          "Advanced drawing tools",
          "Styles"
        ],
        "prices": [
          "$16",
          "$12",
          "$3",
          "$55",
          "$25",
          "$5",
          "$90",
          "$35"
        ],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [
        "subscription_toggle",
        "social_proof_logos",
        "pricing_tiers"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/02-p2/hero.png",
        "full": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/02-p2/full.png"
      },
      "crops": []
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Signup",
      "url": "https://www.figma.com/signup",
      "reached": true,
      "copy": {
        "title": "Sign Up for Figma",
        "hero_copy": "Welcome to Figma",
        "h1": [
          "Welcome to Figma"
        ],
        "h2": [],
        "ctas": [
          "Continue with Google",
          "Continue with email"
        ],
        "prices": [],
        "form_fields": 1
      },
      "proof": [],
      "tactics": [],
      "screenshots": {
        "hero": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/03-p3/hero.png",
        "full": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/03-p3/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/figma-com-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of figma.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Pricing → Signup\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 87.4% | background |\n| `#f3ffe3` | 7.4% | background |\n| `#000000` | 5.2% | support |\n| `#67ff7f` | 0% | accent/brand |\n\nCurated roles: `primary=#f3ffe3` · `accent=#f3ffe3` · `bg=#ffffff` · `surface=#f3ffe3` · `text=#000000`\n\n## Type\n- Display: `figmaSans`\n- Body: `figmaSans`\n- Size scale (px): 12, 14, 16, 30, 44, 56, 88\n- Radius (px): 2, 4, 6, 8, 16, 40, 50\n\n## Patterns detected (fact-based) — 2/9\n- **Trusted-by logo wall** — Customer/company logos or a \"trusted by / used by\" claim. _(p2: trusted-by / logo cloud)_\n- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 3 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/figma-com-2026-07-09/bundle",
    "html": "https://uxxray.com/t/figma-com-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/figma-com-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/figma-com-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/figma-com-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/figma-com-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/figma-com-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 25,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://www.figma.com/",
          "reached": true,
          "copy": {
            "title": "Figma: The collaborative canvas for design, code, and AI",
            "hero_copy": "What you can do in figma | Explore all products | Additional product resources",
            "h1": [
              "The intelligent canvas for infinite creativity"
            ],
            "h2": [
              "What you can do in figma",
              "Explore all products",
              "Additional product resources",
              "Use cases",
              "Roles",
              "Organizations",
              "Get started",
              "Learn"
            ],
            "ctas": [
              "Products",
              "Solutions",
              "Community",
              "Resources",
              "English"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "sticky_cta"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://www.figma.com/pricing/",
          "reached": true,
          "copy": {
            "title": "Plans & Pricing | Figma",
            "hero_copy": "What you can do in figma | Explore all products | Additional product resources",
            "h1": [
              "Pick your plan, choose your seats"
            ],
            "h2": [
              "What you can do in figma",
              "Explore all products",
              "Additional product resources",
              "Use cases",
              "Roles",
              "Organizations",
              "Get started",
              "Learn"
            ],
            "ctas": [
              "Products",
              "Solutions",
              "Community",
              "Resources",
              "Monthly Annual",
              "Full seat",
              "All features Key features",
              "Figma Design",
              "Components",
              "Auto layout",
              "Advanced drawing tools",
              "Styles"
            ],
            "prices": [
              "$16",
              "$12",
              "$3",
              "$55",
              "$25",
              "$5",
              "$90",
              "$35"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "subscription_toggle",
            "social_proof_logos",
            "pricing_tiers"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/02-p2/hero.png",
            "full": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/02-p2/full.png"
          },
          "crops": []
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Signup",
          "url": "https://www.figma.com/signup",
          "reached": true,
          "copy": {
            "title": "Sign Up for Figma",
            "hero_copy": "Welcome to Figma",
            "h1": [
              "Welcome to Figma"
            ],
            "h2": [],
            "ctas": [
              "Continue with Google",
              "Continue with email"
            ],
            "prices": [],
            "form_fields": 1
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/03-p3/hero.png",
            "full": "https://uxxray.com/reports/figma.com/2026-07-09/desktop/03-p3/full.png"
          },
          "crops": []
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 25,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://www.figma.com/",
          "reached": true,
          "copy": {
            "title": "Figma: The collaborative canvas for design, code, and AI",
            "hero_copy": "What you can do in figma | Explore all products | Additional product resources",
            "h1": [
              "The intelligent canvas for infinite creativity"
            ],
            "h2": [
              "What you can do in figma",
              "Explore all products",
              "Additional product resources",
              "Use cases",
              "Roles",
              "Organizations",
              "Get started",
              "Learn"
            ],
            "ctas": [
              "English"
            ],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "sticky_cta"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/figma.com/2026-07-09/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/figma.com/2026-07-09/mobile/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/figma.com/2026-07-09/mobile/01-home/crops/primary_cta.png"
            }
          ]
        },
        {
          "n": 2,
          "id": "p2",
          "label": "Pricing",
          "url": "https://www.figma.com/pricing/",
          "reached": true,
          "copy": {
            "title": "Plans & Pricing | Figma",
            "hero_copy": "What you can do in figma | Explore all products | Additional product resources",
            "h1": [
              "Pick your plan, choose your seats"
            ],
            "h2": [
              "What you can do in figma",
              "Explore all products",
              "Additional product resources",
              "Use cases",
              "Roles",
              "Organizations",
              "Get started",
              "Learn"
            ],
            "ctas": [
              "Why choose Starter?",
              "Monthly Annual",
              "Why choose Professional?",
              "Why choose Organization?",
              "Why choose Enterprise?",
              "Full seat",
              "All features Key features",
              "Figma Design",
              "Components",
              "Auto layout",
              "Advanced drawing tools",
              "Styles"
            ],
            "prices": [
              "$16",
              "$12",
              "$3",
              "$55",
              "$25",
              "$5",
              "$90",
              "$35"
            ],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [
            "subscription_toggle",
            "social_proof_logos",
            "pricing_tiers"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/figma.com/2026-07-09/mobile/02-p2/hero.png",
            "full": "https://uxxray.com/reports/figma.com/2026-07-09/mobile/02-p2/full.png"
          },
          "crops": []
        },
        {
          "n": 3,
          "id": "p3",
          "label": "Signup",
          "url": "https://www.figma.com/signup",
          "reached": true,
          "copy": {
            "title": "Sign Up for Figma",
            "hero_copy": "Welcome to Figma",
            "h1": [
              "Welcome to Figma"
            ],
            "h2": [],
            "ctas": [
              "Continue with Google",
              "Continue with email"
            ],
            "prices": [],
            "form_fields": 1
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/figma.com/2026-07-09/mobile/03-p3/hero.png",
            "full": "https://uxxray.com/reports/figma.com/2026-07-09/mobile/03-p3/full.png"
          },
          "crops": []
        }
      ]
    }
  }
}