# Agent Brief. build in the style of findalternative.to

> Machine-extracted from a live on-demand funnel teardown (2026-09-16). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Compare → Buy Me A Coffee → Activecampaign Vs Mailchimp

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#faf9f6` | 64.7% | background |
| `#f5f1e4` | 27.6% | background |
| `#0b6d55` | 7.7% | support |

Curated roles: `accent=#0b6d55` · `bg=#faf9f6` · `surface=#f5f1e4` · `text=#6b695e`

## Type
- Display: `InterVariable`
- Body: `InterVariable`
- Size scale (px): 11, 13, 15, 19, 22, 31
- Radius (px): 3, 4, 6

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison table: ALTERNATIVE · BEST FOR · STANDOUT · BIGGEST WEAKNESS · LEARNING CURVE · ; p4: ActiveCampaign vs Mailchimp: feature comparison)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p4: ActiveCampaign vs Mailchimp: migration FAQ)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p4: 4.6/5 on Capterra (2,568 reviews))_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(p3: free plan; p4: free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(p3: logo wall (6 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(p3: $12/mo, free, $49/mo, $42/mo; p4: free, $15/mo, $13/mo, $20/mo)_

## Proof language (harvested strings → templates)
- `{N}+ reviews`. e.g. "800+ reviews", "2,568 reviews"
- `{X}/5`. e.g. "1.2/5", "4.6/5"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 4 across 2 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.