# Agent Brief. build in the style of finsi.ai

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Platform → Compare → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 44.5% | background |
| `#182440` | 28.7% | support |
| `#f8f9fb` | 19.8% | background |
| `#1a1a2e` | 3.7% | support |
| `#f8f9fa` | 3% | background |
| `#ff7a00` | 0.3% | accent/brand |
| `#fd7e14` | 0% | accent/brand |
| `#e8f0fe` | 0% | background |

Curated roles: `primary=#182440` · `accent=#182440` · `bg=#ffffff` · `surface=#f8f9fb` · `text=#ffffff`

## Type
- Display: `Montserrat`
- Body: `Montserrat`
- Size scale (px): 12, 13, 14, 15, 16, 17, 18, 20, 29, 32, 40, 48
- Radius (px): 4, 5, 10, 14, 16, 20

## Patterns detected (fact-based). 6/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: 1. What is an AI CMO? 2. How is Finsi different from hiring a fractional CMO or an agency?; p2: FREQUENTLY ASKED QUESTIONS 1. How is the real-time P&L generated? 2. What unit economics d)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start Free; p2: Free Trial; p3: Free Trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $4,200/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: book a demo; p2: Get a Demo; pricing: Book a demo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, text)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.