{ "schema_version": "1.0", "generated_at": "2026-07-10T00:02:14.965Z", "slug": "fitbit-com-2026-07-09", "domain": "fitbit.com", "funnel_type": "ecommerce", "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary" }, "score": { "source_type": "derived_deterministic", "score": 25, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 4, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 0, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 7, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 10 } ] }, "devices_available": [ "desktop", "mobile" ], "facts": { "source_type": "measured", "profile": { "funnel_type": "ecommerce", "score": { "score": 25, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 4, "cap": 18 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 13 }, { "id": "trust", "label": "Trust & proof", "pts": 0, "cap": 17 }, { "id": "friction", "label": "Friction reduction", "pts": 10, "cap": 15 }, { "id": "value", "label": "Value reinforcement", "pts": 7, "cap": 15 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 10 } ] }, "funnel_depth": 2, "proof_points": 1, "proof_steps": 2, "components_present": 6, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": true, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 3, "tactics_total": 13, "checkout_reached": false }, "patterns": [ { "id": "anchor_discount", "label": "Anchor / strikethrough pricing", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": true, "count": 2, "evidence": [ "home: comparison table", "pdp: comparison table" ] }, { "id": "countdown_urgency", "label": "Countdown / urgency timer", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "express_checkout", "label": "Express wallets", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": true, "count": 1, "evidence": [ "pdp: FAQ/accordion" ] }, { "id": "free_gift_stack", "label": "Stacked free gifts", "category": "incentive", "present": false, "count": 0, "evidence": [] }, { "id": "free_shipping_offer", "label": "Free shipping", "category": "offer", "present": true, "count": 2, "evidence": [ "home: free shipping", "pdp: free shipping" ] }, { "id": "guarantee", "label": "Money-back guarantee", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "per_serving_anchor", "label": "Per-unit price anchor", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "proof_saturation", "label": "Proof at every step", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "review_wall", "label": "On-page review wall", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "subscription_default", "label": "Subscription / auto-ship", "category": "offer", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#e0e4f3", "accent": "#e0e4f3", "bg": "#ffffff", "surface": "#f9f9f9", "text": "#191c1d" }, "font": { "display": "Google Sans Flex", "body": "Google Sans Flex" }, "radius_scale": [ 4, 8, 20, 28, 32, 50 ] } }, "proof_language": [ { "type": "free_shipping", "template": "Free shipping", "examples": [ "Free shipping" ] } ], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://store.google.com/category/watches_trackers?hl=en-US&utm_source=fitbit_redirect&utm_medium=google_ooo&utm_campaign=category", "reached": true, "copy": { "title": "Google Fitbit, Pixel Watches & Trackers with Google Health", "hero_copy": "Google Fitbit, Pixel Watches & Trackers with Google Health | Make every move a healthy one with Google Pixel and Fitbit. | Google Fitbit Air", "h1": [ "Google Fitbit, Pixel Watches & Trackers with Google Health", "Google Fitbit Air" ], "h2": [ "Make every move a healthy one with Google Pixel and Fitbit.", "Google Fitbit Air", "Special Edition Stephen Curry", "Special Edition Stephen Curry", "Google Pixel Watch 4", "Google Pixel Watch 4", "Google Fitbit Charge 6", "Google Fitbit Charge 6" ], "ctas": [ "Skip Navigation" ], "prices": [ "$99.99", "$25.00", "$349.99", "$29.17", "$159.95", "$13.33", "$9.99" ], "form_fields": 13 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "comparison_table", "free_gift", "subscription_toggle", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/01-home/full.png" }, "crops": [] }, { "n": 2, "id": "pdp", "label": "Product page", "url": "https://store.google.com/product/google_fitbit_air?hl=en-US", "reached": true, "copy": { "title": "Google Fitbit Air, Fitness Activity Tracker Band", "hero_copy": "Google Fitbit Air, Fitness Activity Tracker Band | Google Fitbit Air | Google Fitbit Air", "h1": [ "Google Fitbit Air, Fitness Activity Tracker Band", "Google Fitbit Air", "Google Fitbit Air", "Lighter gets mightier.1,2" ], "h2": [ "Lighter gets mightier.1,2", "Lighter gets mightier.1,2", "Lighter gets mightier.1,2", "Effortless tracking meets personal health coaching built with Gemini.", "Comfortable 24/7 tracking, powerful sensors, and up to a week of battery.5", "Developed with Stephen Curry, Google Health works with your tracker to bring out your best.", "A coach built with Gemini to deliver proactive, personal guidance for your health and wellness journey.2,8", "Google Health Coach creates fitness plans for your big goals and quick pivots.2" ], "ctas": [ "Skip Navigation", "Overview", "Tech Specs", "Compare", "Buy", "Get estimate for trade-in", "Meet Google Fitbit Air" ], "prices": [ "$99.99", "$25.00", "$999", "$27.75", "$229", "$19.08", "$159.95", "$13.33", "$9.99", "$2" ], "form_fields": 13 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "comparison_table", "subscription_toggle", "faq_accordion", "trust_badges", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/02-pdp/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/02-pdp/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/02-pdp/crops/primary_cta.png" } ] }, { "n": 3, "id": "cart", "label": "Cart", "url": "https://store.google.com/cart?hl=en-US", "reached": false, "copy": { "title": "Shopping Cart - Google Store", "hero_copy": "Cart | Your cart is empty", "h1": [ "Cart" ], "h2": [ "Your cart is empty" ], "ctas": [ "Skip Navigation" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/03-cart/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/03-cart/full.png" }, "crops": [] }, { "n": 4, "id": "checkout", "label": "Checkout", "url": "https://store.google.com/cart?hl=en-US", "reached": false, "copy": { "title": "Shopping Cart - Google Store", "hero_copy": "Cart | Your cart is empty", "h1": [ "Cart" ], "h2": [ "Your cart is empty" ], "ctas": [ "Skip Navigation" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/04-checkout/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/04-checkout/full.png" }, "crops": [] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/fitbit-com-2026-07-09/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief — build in the style of fitbit.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Product page → Cart → Checkout\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 49.1% | background |\n| `#f9f9f9` | 41.3% | background |\n| `#effffe` | 2.2% | background |\n| `#f9f7f4` | 2.1% | background |\n| `#e0e4f3` | 1.4% | background |\n| `#f9fafc` | 0.9% | background |\n| `#fdfaf7` | 0.4% | background |\n| `#e7ebf3` | 0.4% | background |\n\nCurated roles: `primary=#e0e4f3` · `accent=#e0e4f3` · `bg=#ffffff` · `surface=#f9f9f9` · `text=#191c1d`\n\n## Type\n- Display: `Google Sans Flex`\n- Body: `Google Sans Flex`\n- Size scale (px): 10, 11, 12, 14, 16, 20, 32, 40, 48, 60\n- Radius (px): 4, 8, 20, 28, 32, 50\n\n## Patterns detected (fact-based) — 3/13\n- **Us-vs-them comparison** — A comparison table framing the brand against alternatives. _(home: comparison table; pdp: comparison table)_\n- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(home: free shipping; pdp: free shipping)_\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(pdp: FAQ/accordion)_\n\n## Proof language (harvested strings → templates)\n- `Free shipping` — e.g. \"Free shipping\"\n\n## Funnel facts\n- Depth reached: 2 steps\n- Proof points: 1 across 2 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/fitbit-com-2026-07-09/bundle", "html": "https://uxxray.com/t/fitbit-com-2026-07-09", "brief": "https://api.uxxray.com/api/v1/teardown/fitbit-com-2026-07-09/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/fitbit-com-2026-07-09/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/fitbit-com-2026-07-09/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/fitbit-com-2026-07-09/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/fitbit-com-2026-07-09/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com (MCP)" }, "devices": { "desktop": { "score": { "score": 25, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://store.google.com/category/watches_trackers?hl=en-US&utm_source=fitbit_redirect&utm_medium=google_ooo&utm_campaign=category", "reached": true, "copy": { "title": "Google Fitbit, Pixel Watches & Trackers with Google Health", "hero_copy": "Google Fitbit, Pixel Watches & Trackers with Google Health | Make every move a healthy one with Google Pixel and Fitbit. | Google Fitbit Air", "h1": [ "Google Fitbit, Pixel Watches & Trackers with Google Health", "Google Fitbit Air" ], "h2": [ "Make every move a healthy one with Google Pixel and Fitbit.", "Google Fitbit Air", "Special Edition Stephen Curry", "Special Edition Stephen Curry", "Google Pixel Watch 4", "Google Pixel Watch 4", "Google Fitbit Charge 6", "Google Fitbit Charge 6" ], "ctas": [ "Skip Navigation" ], "prices": [ "$99.99", "$25.00", "$349.99", "$29.17", "$159.95", "$13.33", "$9.99" ], "form_fields": 13 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "comparison_table", "free_gift", "subscription_toggle", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/01-home/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/01-home/full.png" }, "crops": [] }, { "n": 2, "id": "pdp", "label": "Product page", "url": "https://store.google.com/product/google_fitbit_air?hl=en-US", "reached": true, "copy": { "title": "Google Fitbit Air, Fitness Activity Tracker Band", "hero_copy": "Google Fitbit Air, Fitness Activity Tracker Band | Google Fitbit Air | Google Fitbit Air", "h1": [ "Google Fitbit Air, Fitness Activity Tracker Band", "Google Fitbit Air", "Google Fitbit Air", "Lighter gets mightier.1,2" ], "h2": [ "Lighter gets mightier.1,2", "Lighter gets mightier.1,2", "Lighter gets mightier.1,2", "Effortless tracking meets personal health coaching built with Gemini.", "Comfortable 24/7 tracking, powerful sensors, and up to a week of battery.5", "Developed with Stephen Curry, Google Health works with your tracker to bring out your best.", "A coach built with Gemini to deliver proactive, personal guidance for your health and wellness journey.2,8", "Google Health Coach creates fitness plans for your big goals and quick pivots.2" ], "ctas": [ "Skip Navigation", "Overview", "Tech Specs", "Compare", "Buy", "Get estimate for trade-in", "Meet Google Fitbit Air" ], "prices": [ "$99.99", "$25.00", "$999", "$27.75", "$229", "$19.08", "$159.95", "$13.33", "$9.99", "$2" ], "form_fields": 13 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "comparison_table", "subscription_toggle", "faq_accordion", "trust_badges", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/02-pdp/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/02-pdp/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/02-pdp/crops/primary_cta.png" } ] }, { "n": 3, "id": "cart", "label": "Cart", "url": "https://store.google.com/cart?hl=en-US", "reached": false, "copy": { "title": "Shopping Cart - Google Store", "hero_copy": "Cart | Your cart is empty", "h1": [ "Cart" ], "h2": [ "Your cart is empty" ], "ctas": [ "Skip Navigation" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/03-cart/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/03-cart/full.png" }, "crops": [] }, { "n": 4, "id": "checkout", "label": "Checkout", "url": "https://store.google.com/cart?hl=en-US", "reached": false, "copy": { "title": "Shopping Cart - Google Store", "hero_copy": "Cart | Your cart is empty", "h1": [ "Cart" ], "h2": [ "Your cart is empty" ], "ctas": [ "Skip Navigation" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/04-checkout/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/desktop/04-checkout/full.png" }, "crops": [] } ] }, "mobile": { "score": { "score": 25, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://store.google.com/category/watches_trackers?hl=en-US&utm_source=fitbit_redirect&utm_medium=google_ooo&utm_campaign=category", "reached": true, "copy": { "title": "Google Fitbit, Pixel Watches & Trackers with Google Health", "hero_copy": "Google Fitbit, Pixel Watches & Trackers with Google Health | Make every move a healthy one with Google Pixel and Fitbit. | Google Fitbit Air", "h1": [ "Google Fitbit, Pixel Watches & Trackers with Google Health", "Google Fitbit Air" ], "h2": [ "Make every move a healthy one with Google Pixel and Fitbit.", "Google Fitbit Air", "Special Edition Stephen Curry", "Special Edition Stephen Curry", "Google Pixel Watch 4", "Google Pixel Watch 4", "Google Fitbit Charge 6", "Google Fitbit Charge 6" ], "ctas": [ "Skip Navigation" ], "prices": [ "$99.99", "$25.00", "$349.99", "$29.17", "$159.95", "$13.33", "$9.99" ], "form_fields": 13 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "comparison_table", "free_gift", "subscription_toggle", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/01-home/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/01-home/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/01-home/crops/primary_cta.png" } ] }, { "n": 2, "id": "pdp", "label": "Product page", "url": "https://store.google.com/product/google_fitbit_air?hl=en-US", "reached": true, "copy": { "title": "Google Fitbit Air, Fitness Activity Tracker Band", "hero_copy": "Google Fitbit Air, Fitness Activity Tracker Band | Google Fitbit Air | Google Fitbit Air", "h1": [ "Google Fitbit Air, Fitness Activity Tracker Band", "Google Fitbit Air", "Google Fitbit Air", "Lighter gets mightier.1,2" ], "h2": [ "Lighter gets mightier.1,2", "Lighter gets mightier.1,2", "Lighter gets mightier.1,2", "Effortless tracking meets personal health coaching built with Gemini.", "Comfortable 24/7 tracking, powerful sensors, and up to a week of battery.5", "Developed with Stephen Curry, Google Health works with your tracker to bring out your best.", "A coach built with Gemini to deliver proactive, personal guidance for your health and wellness journey.2,8", "Google Health Coach creates fitness plans for your big goals and quick pivots.2" ], "ctas": [ "Skip Navigation", "Overview", "Tech Specs", "Compare", "Buy", "Get estimate for trade-in", "Meet Google Fitbit Air" ], "prices": [ "$99.99", "$25.00", "$999", "$27.75", "$229", "$19.08", "$159.95", "$13.33", "$9.99", "$2" ], "form_fields": 13 }, "proof": [ { "type": "free_shipping", "text": "Free shipping", "value": null } ], "tactics": [ "sticky_cta", "comparison_table", "subscription_toggle", "faq_accordion", "trust_badges", "free_shipping" ], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/02-pdp/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/02-pdp/full.png" }, "crops": [ { "region": "primary_cta", "label": "Primary CTA", "url": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/02-pdp/crops/primary_cta.png" } ] }, { "n": 3, "id": "cart", "label": "Cart", "url": "https://store.google.com/cart?hl=en-US", "reached": false, "copy": { "title": "Shopping Cart - Google Store", "hero_copy": "Cart | Your cart is empty", "h1": [ "Cart" ], "h2": [ "Your cart is empty" ], "ctas": [ "Skip Navigation" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/03-cart/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/03-cart/full.png" }, "crops": [] }, { "n": 4, "id": "checkout", "label": "Checkout", "url": "https://store.google.com/cart?hl=en-US", "reached": false, "copy": { "title": "Shopping Cart - Google Store", "hero_copy": "Cart | Your cart is empty", "h1": [ "Cart" ], "h2": [ "Your cart is empty" ], "ctas": [ "Skip Navigation" ], "prices": [], "form_fields": 0 }, "proof": [], "tactics": [], "screenshots": { "hero": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/04-checkout/hero.png", "full": "https://uxxray.com/reports/fitbit.com/2026-07-09/mobile/04-checkout/full.png" }, "crops": [] } ] } } }