# Agent Brief. build in the style of fitbit.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Magazine → Product → Collection

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 69.3% | background |
| `#effffe` | 12% | background |
| `#f9f9f9` | 10.9% | background |
| `#f9fafc` | 1.6% | background |
| `#fdfaf7` | 1.6% | background |
| `#e7ebf3` | 1.6% | background |
| `#ffd7ca` | 1.6% | background |
| `#f3f3f3` | 1.2% | background |

Curated roles: `primary=#ffd7ca` · `accent=#ffd7ca` · `bg=#ffffff` · `surface=#effffe` · `text=#191c1d`

## Type
- Display: `Google Sans Flex`
- Body: `Google Sans Flex`
- Size scale (px): 10, 11, 12, 14, 16, 20, 32, 40, 48, 60
- Radius (px): 4, 8, 20, 28, 32, 100

## Patterns detected (fact-based). 3/15
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: ; p3: comparison table: )_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p3: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Frequently asked questions.)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.