# Agent Brief. build in the style of forjars.co

> Machine-extracted from a live on-demand funnel teardown (2026-09-30). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Blogs → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 50.1% | background |
| `#7a0c10` | 17.5% | accent/brand |
| `#ebebeb` | 16.2% | background |
| `#000000` | 11.9% | support |
| `#d4161a` | 3.8% | accent/brand |
| `#c9ff7e` | 0.4% | accent/brand |
| `#f6f6f6` | 0.1% | background |

Curated roles: `primary=#d4161a` · `accent=#d4161a` · `bg=#ffffff` · `surface=#ebebeb` · `text=#000000`

## Type
- Display: `ArtegraSansExtendedAlt-Bold`
- Body: `ArtegraSansExtendedAlt-SemBd`
- Size scale (px): 8, 11, 12, 13, 14, 15, 16, 17, 21, 23, 24, 32
- Radius (px): 2, 3, 4, 6, 10, 50

## Patterns detected (fact-based). 7/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 143 Reviews; p2: 143 Reviews; p4: 103 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p2: $19.98; p4: 50% Off)_
- **On-page review wall**. An embedded wall of customer reviews. _(p4: Customer Reviews 4.67 out of 5 Based on 3 reviews 2 1 0 0 0 )_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(p4: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ Do Forjars canning lids expire? Do you have to boil lids for canning? How to sterilize; p4: Frequently Asked Questions What material is the FORJARS® Apron made from? Is the apron adj)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(p4: LIMITED TIME)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "143 Reviews", "103 Reviews"
- `Free shipping`. e.g. "Free shipping"
- `LIMITED TIME`. e.g. "LIMITED TIME"
- `{N}% Off`. e.g. "50% Off"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 5 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.