# Agent Brief. build in the style of forjars.co

> Machine-extracted from a live on-demand funnel teardown (2026-08-24). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Blogs → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 50.2% | background |
| `#7a0c10` | 17.6% | accent/brand |
| `#ececec` | 16.3% | background |
| `#000000` | 11.9% | support |
| `#d4161a` | 3.5% | accent/brand |
| `#c9ff7e` | 0.4% | accent/brand |
| `#f6f6f6` | 0.1% | background |

Curated roles: `primary=#d4161a` · `accent=#d4161a` · `bg=#ffffff` · `surface=#ececec` · `text=#000000`

## Type
- Display: `ArtegraSansExtendedAlt-Bold`
- Body: `ArtegraSansExtendedAlt-SemBd`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 21, 23, 24, 32
- Radius (px): 2, 3, 4, 6, 10, 50

## Patterns detected (fact-based). 5/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 120 Reviews; p2: 120 Reviews; p4: 448 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p2: $19.98)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(p4: express wallet button)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: Free Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ Do Forjars canning lids expire? Do you have to boil lids for canning? How to sterilize)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "120 Reviews", "448 Reviews"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 3 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.