# Agent Brief. build in the style of formcrier.com

> Machine-extracted from a live on-demand funnel teardown (2026-10-31). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Register

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 49.5% | background |
| `#1b1f2a` | 34.2% | support |
| `#f7f5f1` | 7.4% | background |
| `#d93a2b` | 3.6% | accent/brand |
| `#2a2f3a` | 2.7% | support |
| `#2e3440` | 1.7% | support |
| `#e3f0e8` | 0.4% | background |
| `#efece6` | 0.3% | background |

Curated roles: `primary=#d93a2b` · `accent=#d93a2b` · `bg=#f7f5f1` · `surface=#ffffff` · `text=#3a3f4b`

## Type
- Display: `Bricolage Grotesque Variable`
- Body: `Instrument Sans Variable`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 20, 21, 26, 44
- Radius (px): 4, 6, 12, 22, 999, 33554400

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives.
- **FAQ / objection handling**. An accordion / FAQ block answering objections.
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer.
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim.
- **Demo / docs entry**. A "book a demo" or documentation / API entry point.
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout.

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: yes · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.