# Agent Brief. build in the style of formplume.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Features → Pricing → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 56.5% | background |
| `#0a1330` | 21.4% | support |
| `#0b1020` | 20.7% | support |
| `#f7f9ff` | 1.1% | background |
| `#000000` | 0.2% | support |
| `#0a0a0a` | 0.2% | support |
| `#ff5f57` | 0% | accent/brand |
| `#febc2e` | 0% | accent/brand |

Curated roles: `primary=#0a1330` · `accent=#0a1330` · `bg=#ffffff` · `surface=#f7f9ff` · `text=#5b6485`

## Type
- Display: `Fraunces`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 20, 24, 40, 45
- Radius (px): 4, 10, 14, 16, 18, 33554400

## Patterns detected (fact-based). 4/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 30 rows)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free plan; p2: No credit card; pricing: Free plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: HTML5, JavaScript, React, Vite, Next.js; p2: logos: Form Plume, Slack, Google Sheets, ActiveCampaign, Inbox; pricing: logos: Good AI Tools, Featured on Aura++, Form Plume - Featured on Startup Fame, Featured )_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, email; signup: name, email, password)_

## Proof language (harvested strings → templates)
- `{N}% OFF`. e.g. "25% OFF"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.