# Agent Brief. build in the style of forthwrite.ai

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 98.8% | background |
| `#404040` | 0.3% | support |
| `#fafafa` | 0.3% | background |
| `#0d5aa4` | 0.3% | accent/brand |
| `#f1f3f4` | 0.1% | background |
| `#9c7a3c` | 0.1% | support |
| `#1a73e8` | 0% | accent/brand |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#fafafa` · `text=#1a1a1a`

## Type
- Display: `Newsreader`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 13, 14, 16, 18, 20, 24, 36, 48, 72
- Radius (px): 8, 10, 14, 18, 22, 33554400

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison table: COMPARE PLANS · Free Free · Standard $15/mo · Pro $30/mo · Teams From $5)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Frequently asked questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 1,000+ installs· 5.0★ on Chrome Web Store)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: no credit card; pricing: free tier)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 000+ installs)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $18/mo, $36/mo, $0/mo)_

## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee`. e.g. "60-day money-back guarantee", "60-day guarantee"
- `Save {N}%`. e.g. "Save 17%"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 3 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.