# Agent Brief. build in the style of freegravelcalculator.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-24). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 97.5% | background |
| `#eff0ea` | 1.3% | background |
| `#f7f7f2` | 0.8% | background |
| `#e0ebe5` | 0.4% | background |

Curated roles: `accent=#eff0ea` · `bg=#ffffff` · `surface=#eff0ea` · `text=#434c48`

## Type
- Display: `ui-sans-serif`
- Body: `ui-sans-serif`
- Size scale (px): 12, 13, 14, 16, 18, 20, 24, 30, 48
- Radius (px): 6, 8, 11

## Patterns detected (fact-based). 2/7
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: Material · Typical lb/ft³ · Default lb/ft³ · Default kg/m³ · Tons / yd³ )_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: How do I calculate cubic yards of gravel?)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.