# Agent Brief. build in the style of freightcalculatorhub.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-25). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Freight Quote

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 89.1% | background |
| `#14275f` | 7.5% | support |
| `#eef2f8` | 1.5% | background |
| `#eef3ff` | 1% | background |
| `#f97316` | 0.6% | accent/brand |
| `#1d4ed8` | 0.2% | accent/brand |
| `#10b981` | 0% | accent/brand |
| `#2f63ea` | 0% | accent/brand |

Curated roles: `accent=#14275f` · `bg=#ffffff` · `surface=#eef2f8` · `text=#475569`

## Type
- Display: `Archivo`
- Body: `ui-sans-serif`
- Size scale (px): 10, 11, 12, 14, 16, 17, 18, 24, 48, 60
- Radius (px): 3, 8, 16, 33554400

## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: Are the calculators really free?)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $8.25/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(p3: text, text, text, select)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; pricing: featured on; p3: featured on)_

## Proof language (harvested strings → templates)
- `save {N}%`. e.g. "save 57%"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.