# Agent Brief. build in the style of fromourplace.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Collections → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fcfaf6` | 54.6% | background |
| `#f6f3eb` | 27.1% | background |
| `#5c707e` | 7.5% | support |
| `#9e9e9e` | 6.9% | support |
| `#6c674d` | 2.1% | support |
| `#35312e` | 1.1% | support |
| `#465661` | 0.5% | support |
| `#af5a3c` | 0.1% | accent/brand |

Curated roles: `primary=#5c707e` · `accent=#5c707e` · `bg=#fcfaf6` · `surface=#f6f3eb` · `text=#35312e`

## Type
- Display: `Chelt`
- Body: `Plaid-XS-Web`
- Size scale (px): 9, 12, 16, 20, 28, 36, 48, 60
- Radius (px): 4, 8, 12, 50, 9999

## Patterns detected (fact-based). 6/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $179; p3: $179 / $175)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p2: Pick Your Pans Titanium Interior Stainless Steel Exterior No)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: review widget; p2: review widget; p3: review widget)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free shipping; p3: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Frequently Asked Questions How does the NoCo® nonstick technology work? This technology is)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: (4.7) 4,777 Aggregated Reviews*)_

## Proof language (harvested strings → templates)
- `{N} 5-star reviews`. e.g. "100,000 5-star reviews", "4,777 Reviews"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 3 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.