# Agent Brief. build in the style of gainful.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 58.4% | background |
| `#efede8` | 10.1% | background |
| `#111111` | 8.8% | support |
| `#f0eeea` | 6.3% | background |
| `#f3efe6` | 6.3% | background |
| `#141414` | 5.4% | support |
| `#000000` | 2.6% | support |
| `#6c2e1f` | 1.2% | support |

Curated roles: `primary=#6c2e1f` · `accent=#6c2e1f` · `bg=#ffffff` · `surface=#efede8` · `text=#333333`

## Type
- Display: `Halyard Display`
- Body: `Halyard Display`
- Size scale (px): 9, 12, 13, 14, 16, 20, 22, 28, 36, 40, 48, 65
- Radius (px): 4, 8, 12, 16, 24, 999

## Patterns detected (fact-based). 6/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: Save 25%; p2: 40% off; p3: $33.99 / Save 25%)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 20 star glyphs; p2: 20 star glyphs; p3: 20 star glyphs)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(p2: HAPPINESS GUARANTEE)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Are Gainful products 3rd party tested?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: 1391 reviews
$25.49
$33.99
| 21 servings)_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 25%", "40% off"
- `HAPPINESS GUARANTEE`. e.g. "HAPPINESS GUARANTEE"
- `{N} reviews`. e.g. "1391 reviews"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.