# Agent Brief. build in the style of go.kimp.io

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Compare Service → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 47.9% | background |
| `#fafafa` | 19.2% | background |
| `#f7f7fa` | 16.3% | background |
| `#f1731e` | 10.8% | accent/brand |
| `#f5f5f5` | 0.8% | background |
| `#4ac67e` | 0.7% | accent/brand |
| `#00a0f5` | 0.7% | accent/brand |
| `#d9d900` | 0.7% | accent/brand |

Curated roles: `primary=#f1731e` · `accent=#f1731e` · `bg=#ffffff` · `surface=#fafafa` · `text=#3e4b5b`

## Type
- Display: `gilroy-regular`
- Body: `gilroy-regular`
- Size scale (px): 12, 13, 14, 15, 16, 17, 18, 20, 24, 28, 40, 48
- Radius (px): 8, 10, 12, 16, 20, 48

## Patterns detected (fact-based). 6/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQs What does “unlimited graphic design” and “unlimited video design”mean? add Who is Kim; pricing: What's included with my subscription fee? With each Kimp subscription you get features tha)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p4: 150+
Reviews
4.7
star_purple500
Ratings)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start Free; pricing: Free Trial; p3: Start Free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; pricing: logo wall (4 distinct marks); p3: logo wall (4 distinct marks))_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 5,000 businesses)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(home: Limited Time; pricing: Limited Time)_

## Proof language (harvested strings → templates)
- `{N}+ Reviews`. e.g. "150+ Reviews"
- `Limited Time`. e.g. "Limited Time"
- `{N}% Off`. e.g. "50% Off"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 4 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.