{
  "schema_version": "1.0",
  "generated_at": "2026-07-10T00:06:05.770Z",
  "slug": "gopro-com-2026-07-09",
  "domain": "gopro.com",
  "funnel_type": "ecommerce",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 15,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 6,
        "cap": 18
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 0,
        "cap": 13
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 0,
        "cap": 17
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 6,
        "cap": 15
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 15
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 10
      }
    ]
  },
  "devices_available": [
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "ecommerce",
      "score": {
        "score": 15,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 6,
            "cap": 18
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 0,
            "cap": 13
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 0,
            "cap": 17
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 6,
            "cap": 15
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 15
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 10
          }
        ]
      },
      "funnel_depth": 1,
      "proof_points": 1,
      "proof_steps": 1,
      "components_present": 3,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 2,
      "tactics_total": 13,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "anchor_discount",
        "label": "Anchor / strikethrough pricing",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "home: $499.99"
        ]
      },
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "countdown_urgency",
        "label": "Countdown / urgency timer",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "express_checkout",
        "label": "Express wallets",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": true,
        "count": 1,
        "evidence": [
          "home: FAQ/accordion"
        ]
      },
      {
        "id": "free_gift_stack",
        "label": "Stacked free gifts",
        "category": "incentive",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_shipping_offer",
        "label": "Free shipping",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "guarantee",
        "label": "Money-back guarantee",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "per_serving_anchor",
        "label": "Per-unit price anchor",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_saturation",
        "label": "Proof at every step",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "review_wall",
        "label": "On-page review wall",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "subscription_default",
        "label": "Subscription / auto-ship",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#ffffff",
        "accent": "#ffffff",
        "bg": "#ffffff",
        "surface": "#f9f9f9",
        "text": "#111111"
      },
      "font": {
        "display": "SohneBreit",
        "body": "Sohne"
      },
      "radius_scale": [
        4,
        8,
        12,
        16,
        50
      ]
    }
  },
  "proof_language": [
    {
      "type": "urgency",
      "template": "LIMITED TIME",
      "examples": [
        "LIMITED TIME"
      ]
    }
  ],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://gopro.com/en/us/",
      "reached": true,
      "copy": {
        "title": "GoPro | Official Camera of Fun | Shop Now & Save",
        "hero_copy": "CINEMATIC POWER. POINT-AND-SHOOT EASE. | $200 OFF THE ULTIMATE 360 CAM | THE NEW GENERATION OF GOPRO",
        "h1": [
          "GET THE MOST OUT OF YOUR GOPRO"
        ],
        "h2": [
          "CINEMATIC POWER. POINT-AND-SHOOT EASE.",
          "$200 OFF THE ULTIMATE 360 CAM",
          "THE NEW GENERATION OF GOPRO",
          "MILLIONS OF ADVENTURES CAPTURED ON #GOPRO",
          "THE ORIGINAL ACTION CAMERA",
          "THE ULTIMATE GOPRO EXPERIENCE",
          "NAIL THE SHOT",
          "EDITING MADE EASY"
        ],
        "ctas": [
          "CAMERAS",
          "APPS",
          "ACCESSORIES",
          "SHOP BY ACTIVITY",
          "News",
          "Awards",
          "Support",
          "US | EN",
          "$200 OFF MAX2 + MAX2 BUNDLES",
          "LEARN MORE BUY NOW",
          "LEARN MORE",
          "BUY NOW"
        ],
        "prices": [
          "$200",
          "$779.99",
          "$499.99",
          "$299.99",
          "$599.99"
        ],
        "form_fields": 1
      },
      "proof": [
        {
          "type": "urgency",
          "text": "LIMITED TIME",
          "value": null
        }
      ],
      "tactics": [
        "free_gift",
        "subscription_toggle",
        "faq_accordion"
      ],
      "screenshots": {
        "hero": "https://uxxray.com/reports/gopro.com/2026-07-09/mobile/01-home/hero.png",
        "full": "https://uxxray.com/reports/gopro.com/2026-07-09/mobile/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://uxxray.com/reports/gopro.com/2026-07-09/mobile/01-home/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/gopro-com-2026-07-09/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief — build in the style of gopro.com\n\n> Machine-extracted from a live funnel teardown (2026-07-09). 100% facts — measured\n> tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 47.3% | background |\n| `#111111` | 20.2% | support |\n| `#f9f9f9` | 15.3% | background |\n| `#000000` | 11.5% | support |\n| `#353535` | 5.3% | support |\n| `#808080` | 0.3% | support |\n| `#c3c5c6` | 0% | support |\n| `#f5f5f5` | 0% | background |\n\nCurated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#f9f9f9` · `text=#111111`\n\n## Type\n- Display: `SohneBreit`\n- Body: `Sohne`\n- Size scale (px): 8, 12, 13, 14, 16, 18, 22, 28, 32\n- Radius (px): 4, 8, 12, 16, 50\n\n## Patterns detected (fact-based) — 2/13\n- **Anchor / strikethrough pricing** — A struck-through original price or an \"X% off\" claim. _(home: $499.99)_\n- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion)_\n\n## Proof language (harvested strings → templates)\n- `LIMITED TIME` — e.g. \"LIMITED TIME\"\n\n## Funnel facts\n- Depth reached: 1 steps\n- Proof points: 1 across 1 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: yes · Countdown: no · Subscription: yes\n- Price continuity lander→checkout: not detected\n\n## To replicate\nMatch the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/gopro-com-2026-07-09/bundle",
    "html": "https://uxxray.com/t/gopro-com-2026-07-09",
    "brief": "https://api.uxxray.com/api/v1/teardown/gopro-com-2026-07-09/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/gopro-com-2026-07-09/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/gopro-com-2026-07-09/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/gopro-com-2026-07-09/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/gopro-com-2026-07-09/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  }
}