# Funnel Teardown — gopro.com

> An evidence-based read of gopro.com's live conversion funnel, captured 2026-07-10.
> Every claim is measured from the page; each detected tactic carries the exact
> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this
> to understand WHY this funnel converts (or leaks) — the persuasion principles it
> uses and the ones it's missing. It is a report to learn from, not a template to clone.

**Funnel type:** content
**Evidence Coverage Score:** not scored (blocked/thin capture)
**Path captured:** Homepage / Lander

## Scorecard — where the points come from
| Category | Earned |
|----------|-------:|


## What's working — tactics in play, with proof
Each is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.
- _(no conversion tactics detected — the funnel is thin)_

## What's missing — gaps for a content funnel
Conversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:
- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.
- **FAQ / objection handling** — not detected. An accordion / FAQ block answering objections.
- **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step.

## Proof language observed
The exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:
- _(none extracted)_

## Measured design signals (facts, not a style to copy)
- Palette, area-weighted from live CSS:

| Hex | Usage | Likely role |
|-----|------:|-------------|


- Type: display `—`, body `—` · size scale (px): — · radius (px): —

## Funnel facts
- Depth reached: 0 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected

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_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._