{
  "schema_version": "1.0",
  "generated_at": "2026-07-11T00:03:15.160Z",
  "slug": "gopro",
  "domain": "gopro.com",
  "funnel_type": "content",
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 15,
    "band": "Sparse",
    "stars": 1,
    "categories": []
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "content",
      "score": {
        "score": null,
        "band": "Blocked",
        "stars": 0,
        "categories": []
      },
      "funnel_depth": 0,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 0,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 0,
      "tactics_total": 3,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": null,
        "accent": null,
        "bg": "#ffffff",
        "surface": "#ffffff",
        "text": "#111111"
      },
      "font": {
        "display": null,
        "body": null
      },
      "radius_scale": []
    }
  },
  "proof_language": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://gopro.com/en/us/",
      "reached": false,
      "copy": {
        "title": "gopro.com",
        "hero_copy": "",
        "h1": [],
        "h2": [],
        "ctas": [],
        "prices": [],
        "form_fields": 0
      },
      "proof": [],
      "tactics": [],
      "screenshots": {
        "hero": "https://uxxray.com/reports/gopro.com/2026-07-10/desktop/01-home/hero.png",
        "full": "https://uxxray.com/reports/gopro.com/2026-07-10/desktop/01-home/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/gopro/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Funnel Teardown — gopro.com\n\n> An evidence-based read of gopro.com's live conversion funnel, captured 2026-07-10.\n> Every claim is measured from the page; each detected tactic carries the exact\n> on-page string it fired on. Deterministic extraction — no LLM opinion. Read this\n> to understand WHY this funnel converts (or leaks) — the persuasion principles it\n> uses and the ones it's missing. It is a report to learn from, not a template to clone.\n\n**Funnel type:** content\n**Evidence Coverage Score:** not scored (blocked/thin capture)\n**Path captured:** Homepage / Lander\n\n## Scorecard — where the points come from\n| Category | Earned |\n|----------|-------:|\n\n\n## What's working — tactics in play, with proof\nEach is a persuasion mechanism the funnel actually deploys; the quoted string is the on-page evidence.\n- _(no conversion tactics detected — the funnel is thin)_\n\n## What's missing — gaps for a content funnel\nConversion tactics that apply to this funnel type but weren't found — the openings a competitor could exploit:\n- **Us-vs-them comparison** — not detected. A comparison table framing the brand against alternatives.\n- **FAQ / objection handling** — not detected. An accordion / FAQ block answering objections.\n- **Proof above the fold** — not detected. Social proof rendered within the first viewport on at least one step.\n\n## Proof language observed\nThe exact phrasing this funnel uses to build credibility — study the *mechanism* (specific numbers, named counts, guarantees), not the wording:\n- _(none extracted)_\n\n## Measured design signals (facts, not a style to copy)\n- Palette, area-weighted from live CSS:\n\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n\n\n- Type: display `—`, body `—` · size scale (px): — · radius (px): —\n\n## Funnel facts\n- Depth reached: 0 steps\n- Proof points: 0 across 0 steps\n- Free-gift line items (max on a step): 0\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n- Price continuity lander→checkout: not detected\n\n---\n_Full machine data: `tokens.json`, and the JSON bundle at api.uxxray.com. The value here is the analysis of a real competitor's funnel — what it does, what it doesn't, and the evidence for each._\n"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/gopro/bundle",
    "html": "https://uxxray.com/ux-report/gopro",
    "brief": "https://api.uxxray.com/api/v1/teardown/gopro/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/gopro/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/gopro/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/gopro/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/gopro/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com (MCP)"
  },
  "devices": {
    "desktop": {
      "score": {
        "score": 15,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://gopro.com/en/us/",
          "reached": false,
          "copy": {
            "title": "gopro.com",
            "hero_copy": "",
            "h1": [],
            "h2": [],
            "ctas": [],
            "prices": [],
            "form_fields": 0
          },
          "proof": [],
          "tactics": [],
          "screenshots": {
            "hero": "https://uxxray.com/reports/gopro.com/2026-07-10/desktop/01-home/hero.png",
            "full": "https://uxxray.com/reports/gopro.com/2026-07-10/desktop/01-home/full.png"
          },
          "crops": []
        }
      ]
    },
    "mobile": {
      "score": {
        "score": 15,
        "band": "Sparse",
        "stars": 1
      },
      "steps": [
        {
          "n": 1,
          "id": "home",
          "label": "Homepage / Lander",
          "url": "https://gopro.com/en/us/",
          "reached": true,
          "copy": {
            "title": "GoPro | Official Camera of Fun | Shop Now & Save",
            "hero_copy": "CINEMATIC POWER. POINT-AND-SHOOT EASE. | $200 OFF THE ULTIMATE 360 CAM | THE NEW GENERATION OF GOPRO",
            "h1": [
              "GET THE MOST OUT OF YOUR GOPRO"
            ],
            "h2": [
              "CINEMATIC POWER. POINT-AND-SHOOT EASE.",
              "$200 OFF THE ULTIMATE 360 CAM",
              "THE NEW GENERATION OF GOPRO",
              "MILLIONS OF ADVENTURES CAPTURED ON #GOPRO",
              "THE ORIGINAL ACTION CAMERA",
              "THE ULTIMATE GOPRO EXPERIENCE",
              "NAIL THE SHOT",
              "EDITING MADE EASY"
            ],
            "ctas": [
              "CAMERAS",
              "APPS",
              "ACCESSORIES",
              "SHOP BY ACTIVITY",
              "News",
              "Awards",
              "Support",
              "US | EN",
              "$200 OFF MAX2 + MAX2 BUNDLES",
              "LEARN MORE BUY NOW",
              "LEARN MORE",
              "BUY NOW"
            ],
            "prices": [
              "$200",
              "$779.99",
              "$499.99",
              "$299.99",
              "$599.99"
            ],
            "form_fields": 1
          },
          "proof": [
            {
              "type": "urgency",
              "text": "LIMITED TIME",
              "value": null
            }
          ],
          "tactics": [
            "subscription_toggle",
            "trust_badges",
            "free_shipping",
            "social_proof_logos"
          ],
          "screenshots": {
            "hero": "https://uxxray.com/reports/gopro.com/2026-07-10/mobile/01-home/hero.png",
            "full": "https://uxxray.com/reports/gopro.com/2026-07-10/mobile/01-home/full.png"
          },
          "crops": [
            {
              "region": "primary_cta",
              "label": "Primary CTA",
              "url": "https://uxxray.com/reports/gopro.com/2026-07-10/mobile/01-home/crops/primary_cta.png"
            }
          ]
        }
      ]
    }
  }
}