# Agent Brief. build in the style of gptzero.me

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f6f5f1` | 34.9% | background |
| `#ffffff` | 28.8% | background |
| `#f6faff` | 25% | background |
| `#dfeeff` | 9% | background |
| `#000000` | 1.1% | support |
| `#eceae2` | 0.7% | background |
| `#3b3a3b` | 0.2% | support |
| `#eeedf6` | 0.1% | background |

Curated roles: `primary=#dfeeff` · `accent=#dfeeff` · `bg=#f6f5f1` · `surface=#ffffff` · `text=#727172`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 11, 12, 14, 15, 16, 17, 18, 20, 24, 26, 36, 44
- Radius (px): 4, 8, 10, 16, 24, 9999

## Patterns detected (fact-based). 8/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQs about GPTZero)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free plan; pricing: free plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; pricing: trusted by)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 17 Million Users; pricing: 17 Million Users)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $12.99/mo, $24.99/mo; pricing: free, $12.99/mo, $24.99/mo, $49.98/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Schedule a demo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: Paste your text or, email; pricing: input, email)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: press: TechCrunch, The New York Times, The Wall Street Journal, Forbes)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "707 reviews"
- `{X} ★`. e.g. "4.7 ★"
- `Save {N}%`. e.g. "Save 45%"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 3 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.