# Agent Brief. build in the style of grammarly.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Features → Plans → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 55.4% | background |
| `#027e6f` | 44% | accent/brand |
| `#00e0ac` | 0.4% | accent/brand |
| `#1c1c1c` | 0.2% | support |
| `#f5f5f5` | 0.1% | background |

Curated roles: `primary=#027e6f` · `accent=#027e6f` · `bg=#ffffff` · `surface=#f5f5f5` · `text=#1f243c`

## Type
- Display: `matter`
- Body: `glyph`
- Size scale (px): 12, 14, 16, 18, 20, 22, 36, 46, 52
- Radius (px): 4, 6, 8, 10, 20, 50

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison table: Writing features · Free · Pro · Enterprise)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Where can I use Grammarly?; pricing: Frequently Asked Questions)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; p2: logo wall (15 distinct marks); pricing: logos: Atlassian, Zoom, Databricks)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 50,000 organizations; p2: 50,000 organizations; pricing: 50,000 organizations)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Request a demo; p2: Request a demo; pricing: Request a demo)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(pricing: 0 today)_

## Proof language (harvested strings → templates)
- `{X}/5`. e.g. "4.9/5"
- `0 today`. e.g. "0 today"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 2 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.