# Agent Brief. build in the style of grove.co

> Machine-extracted from a live on-demand funnel teardown (2026-10-18). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#203c4e` | 20.4% | support |
| `#ffffff` | 19.7% | background |
| `#033b4c` | 15% | support |
| `#f4f2ee` | 11.9% | background |
| `#000000` | 9.6% | support |
| `#2f5268` | 8.5% | support |
| `#f5f2ec` | 5.5% | background |
| `#f6e4cf` | 4.3% | background |

Curated roles: `accent=#033b4c` · `bg=#ffffff` · `surface=#f4f2ee` · `text=#202020`

## Type
- Display: `Value Sans Pro`
- Body: `Value Sans Pro`
- Size scale (px): 10, 12, 14, 16, 18, 20, 32, 40
- Radius (px): 4, 6, 16, 20, 100, 33554400

## Patterns detected (fact-based). 5/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(p2: 4817
reviews; p3: 593
reviews; cart: 177
reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $11.98 / Save 10%; p2: $11.98 / $35.98 / Save 10%; p3: $27.96 / Save 10%)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 8 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p2: Free shipping; p3: Free shipping; cart: Free shipping)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: 4817
reviews; p3: 4.7  (593
reviews
))_

## Proof language (harvested strings → templates)
- `Save {N}%`. e.g. "Save 10%"
- `{N} reviews`. e.g. "4817 reviews", "593 reviews"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 5 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.