# Agent Brief. build in the style of grove.co

> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 45.2% | background |
| `#033b4c` | 8.4% | support |
| `#000000` | 5.2% | support |
| `#faf3dc` | 4% | background |
| `#3c8783` | 3.5% | support |
| `#d0dee9` | 3.5% | background |
| `#f4f2ee` | 3.5% | background |
| `#aaf2f3` | 3% | background |

Curated roles: `primary=#005943` · `accent=#005943` · `bg=#ffffff` · `surface=#faf3dc` · `text=#033b4c`

## Type
- Display: `ValueSerif Bold`
- Body: `ValueSans`
- Size scale (px): 12, 14, 16, 18, 20, 40, 48
- Radius (px): 4, 6, 16, 20, 50, 33554400

## Patterns detected (fact-based). 4/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 4624
reviews; p2: 261
reviews; p3: 4625 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $225.00 / $275.00 / $327.00 / $169.00 / 50% OFF; p2: $445.00 / $50.00 / $14.99 / 50% OFF; p3: $225.00 / 50% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 4 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "4624 reviews", "261 reviews"
- `Free shipping`. e.g. "Free shipping"
- `limited time`. e.g. "limited time"
- `{N}% OFF`. e.g. "50% OFF"
- `{X} out of 5`. e.g. "4.7 out of 5"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 8 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.