# Agent Brief. build in the style of grove.co

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 41.9% | background |
| `#033b4c` | 12.5% | support |
| `#000000` | 7.9% | support |
| `#aaf2f3` | 4.6% | background |
| `#d4d3cd` | 4.5% | support |
| `#005943` | 4.4% | support |
| `#eef8d5` | 4.4% | background |
| `#c3e3fc` | 4.4% | background |

Curated roles: `primary=#008181` · `accent=#008181` · `bg=#ffffff` · `surface=#aaf2f3` · `text=#033b4c`

## Type
- Display: `ValueSerif Bold`
- Body: `ValueSans`
- Size scale (px): 12, 14, 16, 18, 20, 40, 48
- Radius (px): 4, 6, 16, 20, 50, 33554400

## Patterns detected (fact-based). 6/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 101
reviews; p2: 261
reviews; p3: 4793
reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $327.00 / $169.00 / $139.00 / $35.99 / $34.99 / $37.00 / 50% OFF; p2: $14.99 / 50% OFF; p3: 50% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 3 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: No rating value Same page link.
 
(0))_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(p2: featured in; p3: featured in)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "101 reviews", "261 reviews"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "50% OFF"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 6 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.