{
  "schema_version": "1.0",
  "generated_at": "2026-07-23T01:41:43.702Z",
  "slug": "grove-co",
  "domain": "grove.co",
  "funnel_type": "ecommerce",
  "crawler": {
    "name": "roentgen",
    "version": "1.4",
    "label": "Roentgen 1.4"
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 30,
    "band": "Sparse",
    "stars": 1,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 10,
        "cap": 18
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 0,
        "cap": 13
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 14,
        "cap": 17
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 4,
        "cap": 15
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 15
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 10
      }
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  "percentile": {
    "corpus_n": 306,
    "beats_pct": 37,
    "cohort": {
      "type": "ecommerce",
      "n": 74,
      "beats_pct": 39
    }
  },
  "devices_available": [
    "desktop"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>p2>p3>cart",
      "score": 30,
      "band": "Sparse",
      "funnel_depth": 4,
      "captured_at": "2026-07-20",
      "crawler": "Roentgen 1.4"
    }
  ],
  "timeline": [
    {
      "score": 30,
      "band": "Sparse",
      "date": "2026-07-20"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "ecommerce",
      "score": {
        "score": 30,
        "band": "Sparse",
        "stars": 1,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 10,
            "cap": 18
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 0,
            "cap": 13
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 14,
            "cap": 17
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 4,
            "cap": 15
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 15
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 10
          }
        ]
      },
      "funnel_depth": 4,
      "proof_points": 8,
      "proof_steps": 4,
      "components_present": 7,
      "free_gifts": 0,
      "discount_present": true,
      "has_countdown": false,
      "subscription_detected": true,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 4,
      "tactics_total": 13,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "anchor_discount",
        "label": "Anchor / strikethrough pricing",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "home: $225.00 / $275.00 / $327.00 / $169.00 / 50% OFF",
          "p2: $445.00 / $50.00 / $14.99 / 50% OFF",
          "p3: $225.00 / 50% OFF",
          "cart: 50% OFF"
        ]
      },
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "countdown_urgency",
        "label": "Countdown / urgency timer",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "express_checkout",
        "label": "Express wallets",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_gift_stack",
        "label": "Stacked free gifts",
        "category": "incentive",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_shipping_offer",
        "label": "Free shipping",
        "category": "offer",
        "present": true,
        "count": 4,
        "evidence": [
          "home: free shipping",
          "p2: free shipping",
          "p3: free shipping",
          "cart: free shipping"
        ]
      },
      {
        "id": "guarantee",
        "label": "Money-back guarantee",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "per_serving_anchor",
        "label": "Per-unit price anchor",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "proof_saturation",
        "label": "Proof at every step",
        "category": "proof",
        "present": true,
        "count": 4,
        "evidence": [
          "home: 4624\nreviews",
          "p2: 261\nreviews",
          "p3: 4625 Reviews",
          "cart: 2364\nreviews"
        ]
      },
      {
        "id": "review_wall",
        "label": "On-page review wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "p3: 4 review elements"
        ]
      },
      {
        "id": "subscription_default",
        "label": "Subscription / auto-ship",
        "category": "offer",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#005943",
        "accent": "#005943",
        "bg": "#ffffff",
        "surface": "#faf3dc",
        "text": "#033b4c"
      },
      "font": {
        "display": "ValueSerif Bold",
        "body": "ValueSans",
        "families": [
          {
            "family": "ValueSans",
            "chars": 10295
          },
          {
            "family": "ValueSerif Bold",
            "chars": 388
          }
        ]
      },
      "type_scale": [
        12,
        14,
        16,
        18,
        20,
        40,
        48
      ],
      "weights": [
        400,
        500,
        700
      ],
      "base_size": 16,
      "min_size": 12,
      "radius_scale": [
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        6,
        16,
        20,
        50,
        33554400
      ],
      "palette": [
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          "hex": "#ffffff",
          "usage_pct": 45.2,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#033b4c",
          "usage_pct": 8.4,
          "lum": 0.19,
          "chroma": 0.29
        },
        {
          "hex": "#000000",
          "usage_pct": 5.2,
          "lum": 0,
          "chroma": 0
        },
        {
          "hex": "#faf3dc",
          "usage_pct": 4,
          "lum": 0.95,
          "chroma": 0.12
        },
        {
          "hex": "#3c8783",
          "usage_pct": 3.5,
          "lum": 0.47,
          "chroma": 0.29
        },
        {
          "hex": "#d0dee9",
          "usage_pct": 3.5,
          "lum": 0.86,
          "chroma": 0.1
        },
        {
          "hex": "#f4f2ee",
          "usage_pct": 3.5,
          "lum": 0.95,
          "chroma": 0.02
        },
        {
          "hex": "#aaf2f3",
          "usage_pct": 3,
          "lum": 0.89,
          "chroma": 0.29
        },
        {
          "hex": "#005943",
          "usage_pct": 2.9,
          "lum": 0.27,
          "chroma": 0.35
        },
        {
          "hex": "#efd5a4",
          "usage_pct": 2.9,
          "lum": 0.84,
          "chroma": 0.29
        }
      ]
    }
  },
  "proof_language": [
    {
      "type": "review_count",
      "template": "{N} reviews",
      "examples": [
        "4624 reviews",
        "261 reviews",
        "4625 Reviews",
        "2364 reviews"
      ]
    },
    {
      "type": "free_shipping",
      "template": "Free shipping",
      "examples": [
        "Free shipping"
      ]
    },
    {
      "type": "urgency",
      "template": "limited time",
      "examples": [
        "limited time"
      ]
    },
    {
      "type": "discount",
      "template": "{N}% OFF",
      "examples": [
        "50% OFF"
      ]
    },
    {
      "type": "star_rating",
      "template": "{X} out of 5",
      "examples": [
        "4.7 out of 5"
      ]
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  ],
  "ux": {
    "summary": {
      "flags": 3,
      "unknown": 0,
      "posture": "Leaky",
      "checks_total": 9
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "good",
        "fact": "100% of measurable text passes WCAG AA. 16% of text was unmeasurable (over images/gradients). not counted either way."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 12px (base ~12px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line height",
        "verdict": "needs_work",
        "fact": "Body line-height is 1×. tight enough to hurt readability.",
        "fix": "Set body line-height to ~1.4-1.6×."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "8 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "note",
        "fact": "35 of 301 content images (12%) have no alt attribute.",
        "fix": "Add descriptive alt to content images; alt=\"\" for purely decorative ones."
      },
      {
        "group": "a11y",
        "label": "Named controls",
        "verdict": "needs_work",
        "fact": "11 buttons/links have no accessible name (icon-only, no aria-label).",
        "fix": "Add aria-label to icon-only buttons and links."
      },
      {
        "group": "a11y",
        "label": "Link text",
        "verdict": "note",
        "fact": "1 link uses generic text (“click here” / “learn more”).",
        "fix": "Make link text describe its destination out of context."
      }
    ],
    "signals": {
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        "sampled": 1211,
        "pass_aa": 1012,
        "fail_aa": 3,
        "unknown": 196,
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            "ratio": 4.21,
            "fg": "#ffffff",
            "bg": "#3c8783",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "Keep exposure low with these picks to help you store, cook, ",
            "ratio": 4.21,
            "fg": "#ffffff",
            "bg": "#3c8783",
            "need": 4.5,
            "px": 18
          },
          {
            "text": "Shop Now",
            "ratio": 4.21,
            "fg": "#ffffff",
            "bg": "#3c8783",
            "need": 4.5,
            "px": 16
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        ]
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      "typography": {
        "body_px": 12,
        "min_body_px": 12,
        "line_height": 1,
        "long_lines": 8,
        "distinct_sizes": 5
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 301,
        "img_missing_alt": 35,
        "controls_total": 15,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 0,
        "controls_unnamed": 11,
        "generic_links": 1,
        "h1_home": 1,
        "h1_counts": [
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          2,
          3,
          1
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        "heading_skips": 2
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      "tap_targets": {
        "checked": 670,
        "small": 264,
        "sample": [
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            "w": 16,
            "h": 16
          },
          {
            "label": "Close notification",
            "w": 16,
            "h": 16
          },
          {
            "label": "Close notification",
            "w": 16,
            "h": 16
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          {
            "label": "Close notification",
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            "h": 16
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
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      "viewport_w": 1440
    }
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      "label": "Homepage / Lander",
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      "reached": true,
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          "$17.99"
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        "form_fields": 2,
        "form_field_names": [
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          "contact[email]"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
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          "type": "review_count",
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          "value": 4624
        },
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          "type": "free_shipping",
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          "value": null
        },
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        },
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      "proof_position": {
        "in_header": true,
        "above_fold": false,
        "above_fold_text": null
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      "discount": {
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          "$327.00",
          "$169.00"
        ],
        "percent_off": "50% OFF"
      },
      "subscription": {
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        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "free_gift",
        "trust_badges",
        "free_shipping",
        "social_proof_logos"
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        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": "free gift",
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": "30 day",
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": "free shipping",
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (24 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 3,
        "contrast_unknown": 21,
        "aa_pass_pct": 99,
        "min_body_px": 12,
        "small_taps": 71,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/01-home/crops/primary_cta.png"
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      ]
    },
    {
      "n": 2,
      "id": "p2",
      "label": "Collections",
      "url": "https://www.grove.co/collections/unplastic-detox-bundle",
      "reached": true,
      "copy": {
        "title": "The Unplastic Shop - Plastic Detox Starter Pack",
        "meta_description": "Curated as the official shop of Netflix's The Plastic Detox, reduce your exposure to harmful chemicals with a starter pack of everyday upgrades.",
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        "h1": [
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        "h2": [
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          "$42.50",
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        "video": {
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          "providers": []
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      },
      "proof": [
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          "type": "review_count",
          "text": "261\nreviews",
          "value": 261
        },
        {
          "type": "free_shipping",
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        {
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      "proof_position": {
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        "above_fold": false,
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      },
      "discount": {
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      },
      "subscription": {
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        "interval": null
      },
      "free_items": [],
      "tactics": [
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        "social_proof_logos"
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        "social_proof_logos": "logo wall (24 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 109,
        "aa_pass_pct": 100,
        "min_body_px": 12,
        "small_taps": 66,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 2
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/02-p2/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/02-p2/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/02-p2/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 3,
      "id": "p3",
      "label": "Products",
      "url": "https://www.grove.co/products/13-piece-food-storage-set",
      "reached": true,
      "copy": {
        "title": "Caraway Glass Food Storage Set - Cream | Grove Collaborative",
        "meta_description": "Look forward to leftovers with Caraway’s Food Storage Set, including pieces of the neatest, cleanest, and best-looking approach to storing food*. These non-toxic ceramic-coated glass containers were built with an Air Release Technology to keep your food fresh (and odors out) for their next act. Includes complimentary o",
        "hero_copy": "Free Shipping | 20% off at $75+ | Product Gallery",
        "h1": [
          "CARAWAY Glass Food Storage Set",
          "GROVE COLLABORATIVE"
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        "h2": [
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          "20% off at $75+",
          "Product Gallery",
          "WHY WE LOVE IT",
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        ],
        "h3": [
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          "4% back",
          "1.5% back",
          "6% back",
          "Stay up to date on limited time sales, rewards multiplier events, new releases, and more.",
          "Grove",
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        "ctas": [
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        "prices": [
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          "$225.00",
          "$191.25",
          "$9.49",
          "$5.95",
          "$6.99",
          "$3.49",
          "$22.00",
          "$10.00",
          "$3.29",
          "$5.99",
          "$12.97",
          "$19.99"
        ],
        "form_fields": 3,
        "form_field_names": [
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          "id",
          "contact[email]"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [
        {
          "type": "review_count",
          "text": "4625 Reviews",
          "value": 4625
        },
        {
          "type": "star_rating",
          "text": "4.7 out of 5",
          "value": 4.7
        },
        {
          "type": "free_shipping",
          "text": "Free shipping",
          "value": null
        },
        {
          "type": "urgency",
          "text": "limited time",
          "value": null
        },
        {
          "type": "discount",
          "text": "50% OFF",
          "value": 50
        }
      ],
      "proof_position": {
        "in_header": true,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": true,
        "anchors": [
          "$225.00"
        ],
        "percent_off": "50% OFF"
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "review_wall",
        "free_gift",
        "trust_badges",
        "press_logos",
        "free_shipping",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": "4 review elements",
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": "free gift",
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": "30-day",
        "press_logos": "featured in",
        "per_unit_price": null,
        "free_shipping": "free shipping",
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (24 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 38,
        "aa_pass_pct": 100,
        "min_body_px": 12,
        "small_taps": 68,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 3
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/03-p3/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/03-p3/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/03-p3/crops/primary_cta.png"
        },
        {
          "region": "proof",
          "label": "Proof placement",
          "url": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/03-p3/crops/proof.png"
        }
      ]
    },
    {
      "n": 4,
      "id": "cart",
      "label": "Cart",
      "url": "https://www.grove.co/cart",
      "reached": true,
      "copy": {
        "title": "Your Shopping Cart | Grove Collaborative",
        "meta_description": null,
        "hero_copy": "Free Shipping | 20% off at $75+ | Cart",
        "h1": [
          "Cart"
        ],
        "h2": [
          "Free Shipping",
          "20% off at $75+",
          "Save time with product subscriptions",
          "Subscribe and earn more on featured items",
          "Shop Grove Customer Favorites",
          "Shop Bestsellers",
          "A healthier routine",
          "Footer"
        ],
        "h3": [
          "Total Savings",
          "Spend $75 and Get 20% Off",
          "This Ships Carbon Neutral",
          "This Order Is Plastic Neutral",
          "1% back",
          "4% back",
          "1.5% back",
          "6% back"
        ],
        "ctas": [
          "Mission",
          "Standards",
          "Learn",
          "Add to Cart",
          "Out of Stock",
          "Submit email",
          "The Unplastic Shop",
          "Checkout"
        ],
        "prices": [
          "$14.99",
          "$10",
          "$29",
          "$75",
          "$0.00",
          "$12.95",
          "$5.99",
          "$48.00",
          "$8.49",
          "$37.97",
          "$24.99",
          "$29.99",
          "$22.99",
          "$9.49",
          "$11.99",
          "$34.99",
          "$5.49",
          "$6.79",
          "$4.99",
          "$6.49",
          "$7.99",
          "$2.99",
          "$9.99"
        ],
        "form_fields": 2,
        "form_field_names": [
          "Search only The Unplastic Shop...",
          "contact[email]"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [
        {
          "type": "review_count",
          "text": "2364\nreviews",
          "value": 2364
        },
        {
          "type": "free_shipping",
          "text": "Free shipping",
          "value": null
        },
        {
          "type": "urgency",
          "text": "limited time",
          "value": null
        },
        {
          "type": "discount",
          "text": "50% OFF",
          "value": 50
        }
      ],
      "proof_position": {
        "in_header": true,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": true,
        "anchors": [],
        "percent_off": "50% OFF"
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "sticky_cta",
        "free_gift",
        "trust_badges",
        "free_shipping",
        "social_proof_logos"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": "free gift",
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": "30 day",
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": "free shipping",
        "free_trial": null,
        "no_credit_card": null,
        "social_proof_logos": "logo wall (24 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 0,
        "contrast_unknown": 28,
        "aa_pass_pct": 100,
        "min_body_px": 12,
        "small_taps": 59,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/04-cart/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/04-cart/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/grove-co/screenshot/04-cart/crops/primary_cta.png"
        }
      ]
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/grove-co/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of grove.co\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Collections → Products → Cart\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 45.2% | background |\n| `#033b4c` | 8.4% | support |\n| `#000000` | 5.2% | support |\n| `#faf3dc` | 4% | background |\n| `#3c8783` | 3.5% | support |\n| `#d0dee9` | 3.5% | background |\n| `#f4f2ee` | 3.5% | background |\n| `#aaf2f3` | 3% | background |\n\nCurated roles: `primary=#005943` · `accent=#005943` · `bg=#ffffff` · `surface=#faf3dc` · `text=#033b4c`\n\n## Type\n- Display: `ValueSerif Bold`\n- Body: `ValueSans`\n- Size scale (px): 12, 14, 16, 18, 20, 40, 48\n- Radius (px): 4, 6, 16, 20, 50, 33554400\n\n## Patterns detected (fact-based). 4/13\n- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 4624\nreviews; p2: 261\nreviews; p3: 4625 Reviews)_\n- **Anchor / strikethrough pricing**. A struck-through original price or an \"X% off\" claim. _(home: $225.00 / $275.00 / $327.00 / $169.00 / 50% OFF; p2: $445.00 / $50.00 / $14.99 / 50% OFF; p3: $225.00 / 50% OFF)_\n- **On-page review wall**. An embedded wall of customer reviews. _(p3: 4 review elements)_\n- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: free shipping)_\n\n## Proof language (harvested strings → templates)\n- `{N} reviews`. e.g. \"4624 reviews\", \"261 reviews\"\n- `Free shipping`. e.g. \"Free shipping\"\n- `limited time`. e.g. \"limited time\"\n- `{N}% OFF`. e.g. \"50% OFF\"\n- `{X} out of 5`. e.g. \"4.7 out of 5\"\n\n## Funnel facts\n- Depth reached: 4 step(s) (single-page MVP capture)\n- Proof points: 8 across 4 step(s)\n- Discount/anchor pricing: yes · Countdown: no · Subscription: yes\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
    "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").",
    "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:grove-co\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}"
  },
  "_links": {
    "self": "https://api.uxxray.com/api/v1/teardown/grove-co/bundle",
    "html": "https://uxxray.com/ux-report/grove-co",
    "brief": "https://api.uxxray.com/api/v1/teardown/grove-co/brief",
    "tokens_json": "https://api.uxxray.com/api/v1/teardown/grove-co/tokens?format=json",
    "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/grove-co/tokens?format=w3c",
    "tailwind": "https://api.uxxray.com/api/v1/teardown/grove-co/tokens?format=tailwind",
    "css": "https://api.uxxray.com/api/v1/teardown/grove-co/tokens?format=css",
    "openapi": "https://api.uxxray.com/api/v1/openapi.json",
    "mcp": "https://api.uxxray.com/mcp"
  }
}