# Agent Brief. build in the style of guidance.so

> Machine-extracted from a live on-demand funnel teardown (2026-09-04). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Solutions → Pricing → Best Costing Software Cpg Brands

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 67.6% | background |
| `#f8fafc` | 22.9% | background |
| `#eff6ff` | 7.5% | background |
| `#fafbfc` | 0.6% | background |
| `#f0f7ff` | 0.4% | background |
| `#2563eb` | 0.4% | accent/brand |
| `#0a0f1e` | 0.3% | support |
| `#fef2f2` | 0.3% | background |

Curated roles: `accent=#eff6ff` · `bg=#ffffff` · `surface=#f8fafc` · `text=#475569`

## Type
- Display: `Lexend`
- Body: `Inter`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 21, 24, 32
- Radius (px): 6, 8, 10, 16, 24, 100

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: OAT-GF-12 · $3.42 · =B2+C2/D2)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: FAQ Questions guiding the pricing design What happens during a big seasonal push like Q4? )_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(pricing: No credit card)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: $199/mo, $499/mo, $899/mo, free)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: documentation)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(home: email, email)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.