# Agent Brief. build in the style of habitpocket.io

> Machine-extracted from a live on-demand funnel teardown (2026-09-28). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Features → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 46.3% | background |
| `#e9ecf1` | 29% | background |
| `#e9ebe2` | 10.4% | background |
| `#f6f7f9` | 5.4% | background |
| `#f8f8f6` | 3.1% | background |
| `#111311` | 1% | support |
| `#f3f4f0` | 0.8% | background |
| `#0d0d0d` | 0.6% | support |

Curated roles: `accent=#e9ebe2` · `bg=#ffffff` · `surface=#e9ecf1` · `text=#404040`

## Type
- Display: `IBM Plex Sans`
- Body: `IBM Plex Mono`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 44, 92
- Radius (px): 4, 6, 10, 12, 50, 33554400

## Patterns detected (fact-based). 6/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: comparison table: Habit Pocket · Exist)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Common questions; p3: Exist vs Habit Pocket — common questions)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free plan; p2: No credit card; p3: free tier)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Habit Pocket, Just Hunt, TinyLaunch — live now; p2: logos: Habit Pocket, Just Hunt, TinyLaunch — live now; p3: logos: Habit Pocket, Just Hunt, TinyLaunch — live now)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(p3: free, $3.99/mo, $6.99/mo)_
- **Press / "as seen in"**. Media logos or an "as seen in / featured in" claim borrowing publication credibility. _(home: featured on; p2: featured on; p3: featured on)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "25% off"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.