# Agent Brief. build in the style of hale.med

> Machine-extracted from a live on-demand funnel teardown (2026-08-09). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Login

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f2f2f2` | 48.4% | background |
| `#fefefe` | 24.6% | background |
| `#ffffff` | 22.3% | background |
| `#f9fafb` | 2.8% | background |
| `#ef5350` | 1.5% | accent/brand |
| `#fef3c7` | 0.3% | background |
| `#f3f4f6` | 0.2% | background |
| `#e5e7eb` | 0.1% | background |

Curated roles: `primary=#ef5350` · `accent=#ef5350` · `bg=#f2f2f2` · `surface=#fefefe` · `text=#737373`

## Type
- Display: `Fraunces`
- Body: `-apple-system`
- Size scale (px): 12, 14, 16, 18, 20, 22, 24, 36, 44, 48
- Radius (px): 8, 12, 16, 24, 9999

## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Do I have to enter all of my medical records to use Hale? +)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; p2: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Hale, Complete Health Context, Medication Management, Doctor Visit Preparation, HIP)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(p2: text, text, email, password)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.