# Agent Brief. build in the style of harrys.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-29). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Shop Products → Products Hydrating Facial Cleanser 9oz → Signup

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f7f7f7` | 67.2% | background |
| `#ffffff` | 19.3% | background |
| `#ededed` | 7.9% | background |
| `#001d48` | 3.8% | support |
| `#0626a9` | 0.8% | accent/brand |
| `#d44316` | 0.7% | accent/brand |
| `#eef6fb` | 0.3% | background |
| `#3c3b39` | 0% | support |

Curated roles: `accent=#001d48` · `bg=#f7f7f7` · `surface=#ffffff` · `text=#001d48`

## Type
- Display: `TTCommonsProVariable`
- Body: `TTCommonsProVariable`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 28
- Radius (px): 2, 4, 8, 16, 1000, 9999

## Patterns detected (fact-based). 7/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $38 / 5% off; p2: $27 / $36 / $102 / $21 / $19 / $24 / 5% off; p3: $10.00 / $9.00 / $28.00 / 15% off)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 5 Rated out of 5 stars 140 4 Rated out of 5 stars 44 3 Rated; signup: 5 Rated out of 5 stars 10.1k 4 Rated out of 5 stars 3.3k 3 R)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free Shipping; p3: Free Shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(signup: 30-day money-back guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Is this face wash suitable for sensitive skin?; signup: WHY SUBSCRIBE?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: Products
Hydrating Facial Cleanser 9oz)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(p2: Limited Time)_

## Proof language (harvested strings → templates)
- `{N}% off`. e.g. "5% off", "15% off"
- `Limited Time`. e.g. "Limited Time"
- `{N} reviews`. e.g. "196 reviews", "15,296 reviews"
- `{X} out of 5`. e.g. "4.6 out of 5", "4.4 out of 5"
- `Free shipping`. e.g. "Free shipping"
- `{N}-day money-back guarantee`. e.g. "30-day money-back guarantee"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 10 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.