# Agent Brief. build in the style of heic-to.app

> Machine-extracted from a live on-demand funnel teardown (2026-08-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fafafa` | 64.3% | background |
| `#ffffff` | 34.6% | background |
| `#eff6ff` | 0.5% | background |
| `#2563eb` | 0.4% | accent/brand |
| `#f4f4f5` | 0.2% | background |

Curated roles: `primary=#fafafa` · `accent=#fafafa` · `bg=#fafafa` · `surface=#ffffff` · `text=#3f3f46`

## Type
- Display: `Instrument Sans`
- Body: `Instrument Sans`
- Size scale (px): 12, 13, 14, 15, 16, 17, 18, 26, 44
- Radius (px): 7, 8, 12, 16, 24, 999

## Patterns detected (fact-based). 3/25
- **On-page review wall**. An embedded wall of customer reviews. _(home: 5 review elements)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What is a HEIC file? HEIC is the photo format iPhones use by default since iOS 11. It comp)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (7 distinct marks))_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 1 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.