# Agent Brief. build in the style of hellofresh.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Plans

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#faf8f3` | 82.1% | background |
| `#ffffff` | 7.2% | background |
| `#009645` | 6.5% | accent/brand |
| `#1a5db6` | 2.5% | accent/brand |
| `#ce4500` | 0.5% | accent/brand |
| `#232323` | 0.4% | support |
| `#067a46` | 0.3% | accent/brand |
| `#ffe34d` | 0.3% | accent/brand |

Curated roles: `primary=#1a5db6` · `accent=#1a5db6` · `bg=#faf8f3` · `surface=#ffffff` · `text=#242424`

## Type
- Display: `agrandir-tight-black`
- Body: `agrandir-tight-black`
- Size scale (px): 12, 14, 16, 20, 32, 56
- Radius (px): 4, 8, 50, 999

## Patterns detected (fact-based). 5/13
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(home: $1 per serving; pricing: $1 per serving)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(home: Paypal payment method image; pricing: Paypal payment method image)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; pricing: FREE Shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: FAQs)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: 100+ Weekly Recipes
41,000+ 5-Star Reviews
Fresh Ingredients)_

## Proof language (harvested strings → templates)
- `{N}+ 5-Star Reviews`. e.g. "41,000+ 5-Star Reviews"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.