# Agent Brief. build in the style of hellofresh.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Plans

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#faf8f3` | 70.5% | background |
| `#ffffff` | 15.9% | background |
| `#96dc16` | 4.8% | accent/brand |
| `#009645` | 4.3% | accent/brand |
| `#efe9de` | 2% | background |
| `#1a5db6` | 0.7% | accent/brand |
| `#232323` | 0.5% | support |
| `#ce4500` | 0.4% | accent/brand |

Curated roles: `primary=#96dc16` · `accent=#96dc16` · `bg=#faf8f3` · `surface=#ffffff` · `text=#242424`

## Type
- Display: `agrandir-tight-black`
- Body: `roboto`
- Size scale (px): 12, 13, 14, 16, 20, 32, 40, 56
- Radius (px): 4, 8, 50, 999

## Patterns detected (fact-based). 6/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(pricing: FAQs)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free forever; pricing: Free forever)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: used by; pricing: used by)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 1 million customers; pricing: 1 million customers)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $8.25/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(pricing: zipcode, promo, email)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.