# Agent Brief. build in the style of herbivorebotanicals.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 60.8% | background |
| `#000000` | 22.3% | support |
| `#b1bee2` | 4.1% | support |
| `#ffe0de` | 2.1% | background |
| `#b1bfe6` | 2.1% | support |
| `#419bc4` | 2.1% | accent/brand |
| `#fff6c2` | 2.1% | background |
| `#abbe93` | 2.1% | support |

Curated roles: `primary=#f0a562` · `accent=#f0a562` · `bg=#ffffff` · `surface=#ffe0de` · `text=#000000`

## Type
- Display: `OTJubilee-Diamond`
- Body: `Matter`
- Size scale (px): 10, 12, 13, 14, 16, 17, 18, 20, 25, 30, 45, 55
- Radius (px): 4, 50

## Patterns detected (fact-based). 4/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(p2: 781 reviews; p3: 4.5 STARS)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 15% OFF; p2: 15% OFF; p3: 15% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 4 review elements; p2: 4 review elements; p3: 4.5 Rated 4.5 out of 5 stars Based on 99 reviews REVIEWS 99 )_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: FREE SHIPPING; p2: FREE SHIPPING; p3: FREE SHIPPING)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "15% OFF"
- `{N} reviews`. e.g. "781 reviews"
- `{X} STARS`. e.g. "4.5 STARS"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.