# Agent Brief. build in the style of hersheyland.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Dots Homestyle Pretzels Chipotle Honey Flavored Seasoned Pretzel Twists 16 Oz Bag.Html → Shaq A Licious Xl Gummies Sneakers Fruit Flavors Candy 6 2 Oz Bag.Html

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#3f000b` | 39.6% | support |
| `#f6f6f6` | 32.1% | background |
| `#ffffff` | 22.4% | background |
| `#5a357b` | 5.4% | support |
| `#007bbd` | 0.3% | accent/brand |
| `#f5f5f5` | 0.2% | background |
| `#003594` | 0% | accent/brand |
| `#000000` | 0% | support |

Curated roles: `accent=#5a357b` · `bg=#f6f6f6` · `surface=#ffffff` · `text=#3f000b`

## Type
- Display: `Gazpacho`
- Body: `TT Norms Pro`
- Size scale (px): 12, 14, 15, 16, 17, 18, 20, 22, 24, 28, 36, 48
- Radius (px): 8, 10, 15, 30, 44, 50

## Patterns detected (fact-based). 4/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(p2: 4089 reviews; p3: 191 reviews; p4: 124 reviews)_
- **On-page review wall**. An embedded wall of customer reviews. _(p2: (4089) 4.7 out of 5 stars. 4089 reviews; p3: (191) 4.4 out of 5 stars. 191 reviews; p4: (146) 4.0 out of 5 stars. 146 reviews)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Additional questions? Contact Customer Service View FAQs)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: (4089)
4.7 out of 5 stars. 4089 reviews; p3: (8)
4.4 out of 5 stars. 8 reviews; p4: (124)
4.2 out of 5 stars. 124 reviews)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "4089 reviews", "191 reviews"
- `{X} out of 5`. e.g. "4.7 out of 5", "4.4 out of 5"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 6 across 3 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.