# Agent Brief. build in the style of hersheyland.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-10). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Products → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#3c131c` | 48.2% | support |
| `#ffe293` | 32.3% | accent/brand |
| `#ffffff` | 14.4% | background |
| `#5a357b` | 4.5% | support |
| `#3f000b` | 0.2% | support |
| `#f5f5f5` | 0.2% | background |
| `#007bbd` | 0.1% | accent/brand |
| `#000000` | 0% | support |

Curated roles: `primary=#ffe293` · `accent=#ffe293` · `bg=#ffe293` · `surface=#ffffff` · `text=#3f000b`

## Type
- Display: `Gazpacho`
- Body: `TT Norms Pro`
- Size scale (px): 12, 14, 15, 16, 17, 18, 20, 22, 36, 48
- Radius (px): 8, 10, 15, 20, 28, 50

## Patterns detected (fact-based). 3/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 4.7 out of 5; p2: 1705 reviews; p3: 160 reviews)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: (52) 4.7 out of 5 stars. 52 reviews; p2: (1705) 4.7 out of 5 stars. 1705 reviews; p3: (160) 4.4 out of 5 stars. 160 reviews)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: (1705)
4.7 out of 5 stars. 1705 reviews; p3: (1)
5.0 out of 5 stars. 1 review)_

## Proof language (harvested strings → templates)
- `{X} out of 5`. e.g. "4.7 out of 5", "4.4 out of 5"
- `{N} reviews`. e.g. "1705 reviews", "160 reviews"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.