# Agent Brief. build in the style of hexclad.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#0a0a0a` | 43.6% | support |
| `#0e0e0e` | 35.3% | support |
| `#ffffff` | 20.5% | background |
| `#11322c` | 0.6% | support |

Curated roles: `primary=#0a0a0a` · `accent=#0a0a0a` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `din-2014`
- Body: `din-2014`
- Size scale (px): 12, 13, 14, 15, 16, 18, 20, 22, 24, 44, 49
- Radius (px): 0, 4, 6, 20

## Patterns detected (fact-based). 5/13
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(p4: 12:00:00)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 30% OFF; p2: 30% OFF; p3: 30% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 87 review elements; p2: 58 review elements; p3: 148 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free shipping; p3: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Hybrid Saucepan With Lid, 2-Qt Hot chocolate? Kids mac ‘n cheese? This is the ideal size f)_

## Proof language (harvested strings → templates)
- `{N}+ 5-Star Reviews`. e.g. "50,000+ 5-Star Reviews", "8244 Reviews"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "30% OFF"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 4 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.