# Agent Brief. build in the style of hexclad.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#0a0a0a` | 42.8% | support |
| `#0e0e0e` | 34.7% | support |
| `#ffffff` | 20.1% | background |
| `#fff500` | 1.6% | accent/brand |
| `#11322c` | 0.7% | support |

Curated roles: `primary=#fff500` · `accent=#fff500` · `bg=#ffffff` · `surface=#fff500` · `text=#ffffff`

## Type
- Display: `din-2014`
- Body: `din-2014`
- Size scale (px): 12, 13, 14, 15, 16, 18, 20, 22, 24, 44, 49
- Radius (px): 0, 4, 6, 20

## Patterns detected (fact-based). 5/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 50,000+
5-Star Reviews; p3: 8330 Reviews; p4: 51,411 reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 30% OFF; p2: 30% OFF; p3: 30% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 87 review elements; p2: 44 review elements; p3: 144 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free Shipping; p2: Free shipping; p3: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Hybrid Saucepan With Lid, 2-Qt Hot chocolate? Kids mac ‘n cheese? This is the ideal size f)_

## Proof language (harvested strings → templates)
- `{N}+ 5-Star Reviews`. e.g. "50,000+ 5-Star Reviews", "8330 Reviews"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "30% OFF"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 5 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.