# Agent Brief. build in the style of horsepicker.net

> Machine-extracted from a live on-demand funnel teardown (2026-09-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#0d0d0d` | 53.6% | support |
| `#141414` | 37% | support |
| `#0a0a0a` | 7.6% | support |
| `#1a2e1a` | 1.1% | support |
| `#4caf50` | 0.7% | support |

Curated roles: `accent=#1a2e1a` · `bg=#0d0d0d` · `surface=#0d0d0d` · `text=#999999`

## Type
- Display: `-apple-system`
- Body: `-apple-system`
- Size scale (px): 11, 13, 14, 15, 16, 17, 18, 21, 32, 35, 42
- Radius (px): 8, 10, 12

## Patterns detected (fact-based). 3/10
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: Feature · HorsePicker · Racing Post · Timeform; p2: comparison table: Feature · Racing Post · HorsePicker)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Is HorsePicker really free?; p2: Frequently Asked Questions)_
- **Ranked "best of" list**. A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern. _(home: ranked list)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.