# Agent Brief. build in the style of huel.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#0c0c0d` | 30.8% | support |
| `#f5f2ec` | 30.3% | background |
| `#ffffff` | 25.4% | background |
| `#000000` | 11.4% | support |
| `#0b0b0b` | 1.3% | support |
| `#e1f8e0` | 0.3% | background |
| `#ececed` | 0.2% | background |
| `#c7f1c5` | 0.2% | background |

Curated roles: `primary=#f5f2ec` · `accent=#f5f2ec` · `bg=#f5f2ec` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `suisseIntl`
- Body: `suisseIntl`
- Size scale (px): 11, 12, 13, 14, 15, 16, 17, 18, 21, 24, 42, 54
- Radius (px): 2, 4, 8, 12, 9999

## Patterns detected (fact-based). 7/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 15% Off; p3: $60 / $15 / $25 / 25% off)_
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(home: $1.50 per serving; p3: $1.50 per serving)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p3: Black Edition Powder Essential Calories 400 cal 400 cal 400 )_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 32 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p3: free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: Love it or your money back; p3: Love it or your money back)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Is Huel Black Edition a meal replacement? Huel Black Edition isn’t just a meal replacement)_

## Proof language (harvested strings → templates)
- `Love it or your money back`. e.g. "Love it or your money back"
- `Free shipping`. e.g. "Free shipping"
- `{N}% Off`. e.g. "15% Off", "25% off"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 4 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.