# Agent Brief. build in the style of ieltswritingchecker.org

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 68.9% | background |
| `#fbfaf7` | 10.7% | background |
| `#fff5f6` | 7.8% | background |
| `#fdfdfb` | 5.2% | background |
| `#fcfbfa` | 3.6% | background |
| `#faf9f5` | 2% | background |
| `#c8102e` | 1.3% | accent/brand |
| `#d1d5db` | 0.2% | support |

Curated roles: `primary=#c8102e` · `accent=#c8102e` · `bg=#ffffff` · `surface=#fbfaf7` · `text=#374151`

## Type
- Display: `Lora`
- Body: `Plus Jakarta Sans`
- Size scale (px): 9, 10, 11, 12, 13, 14, 15, 16, 17, 20, 24, 40
- Radius (px): 6, 8, 12, 16, 50, 999

## Patterns detected (fact-based). 4/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: Feature · IELTS Writing Checker · Traditional Human Tutor · General Gram; pricing: comparison grid: 9 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: IELTS WRITING CHECKER FAQ Frequently asked questions Is there a free IELTS Writing Checker)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Listed on Backlink Dirs, Verified on DANG!, Good AI Tools, Submit AI Tools, Toshi L)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: yes · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.