# Agent Brief. build in the style of image-to-excel.org

> Machine-extracted from a live on-demand funnel teardown (2026-08-13). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#254522` | 85.2% | support |
| `#10250e` | 13.9% | support |
| `#75be6a` | 0.6% | support |
| `#3e8534` | 0.2% | support |
| `#2c5427` | 0% | support |

Curated roles: `primary=#254522` · `accent=#254522` · `bg=#254522` · `surface=#254522` · `text=#a5d89d`

## Type
- Display: `Noto Sans Mono`
- Body: `Noto Sans Mono`
- Size scale (px): 12, 14, 16, 18, 20, 36, 48, 60
- Radius (px): 6, 8, 12, 16, 24, 33554400

## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Image to Excel FAQ)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free trial; pricing: free trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (6 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: $8.90/mo, $16.90/mo, $24.90/mo, free)_

## Proof language (harvested strings → templates)
- `save {N}%`. e.g. "save 15%"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.