# Agent Brief. build in the style of insightagent.app

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Shop Analyzer → Product Ideas

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 54.4% | background |
| `#f9fafb` | 23.8% | background |
| `#000000` | 4.2% | support |
| `#f3f4f6` | 4.1% | background |
| `#f1f5f9` | 3.5% | background |
| `#eff6ff` | 3.4% | background |
| `#2563eb` | 2.9% | accent/brand |
| `#60a5fa` | 1.6% | accent/brand |

Curated roles: `primary=#2563eb` · `accent=#2563eb` · `bg=#ffffff` · `surface=#f9fafb` · `text=#4b5563`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48, 60
- Radius (px): 4, 6, 8, 12, 16, 9999

## Patterns detected (fact-based). 7/11
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 8 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ; pricing: Frequently Asked Questions; p3: Frequently Asked Questions About Our Etsy Shop Analyzer)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: ⭐
Source context
Public reviews)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: Free Plan; p3: no credit card required)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (5 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $19.99/mo, $36.89/mo, $24.15/mo)_
- **Scarcity / urgency copy**. Scarcity or time-pressure copy ("only N left", "selling fast", "limited time") creating urgency without a live countdown timer. _(pricing: ends tonight)_

## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee`. e.g. "7-day money-back guarantee"
- `ends tonight`. e.g. "ends tonight"
- `{N}% off`. e.g. "38% off"
- `{X} stars`. e.g. "4.8 stars"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.