# Agent Brief. build in the style of insightagent.app

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Shop Analyzer → Pricing → Features

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 57.4% | background |
| `#f9fafb` | 22.1% | background |
| `#000000` | 3.9% | support |
| `#f3f4f6` | 3.9% | background |
| `#f1f5f9` | 3.2% | background |
| `#eff6ff` | 3.1% | background |
| `#2563eb` | 2.7% | accent/brand |
| `#60a5fa` | 1.5% | accent/brand |

Curated roles: `primary=#2563eb` · `accent=#2563eb` · `bg=#ffffff` · `surface=#f9fafb` · `text=#4b5563`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 14, 16, 18, 20, 24, 36, 48, 60
- Radius (px): 4, 6, 8, 12, 16, 9999

## Patterns detected (fact-based). 7/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(pricing: comparison grid: 8 rows)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: FAQ; p2: Frequently Asked Questions About Our Etsy Shop Analyzer; pricing: Frequently Asked Questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: proof in first viewport)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: free credits; p2: no credit card required; pricing: Free forever)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; p2: trusted by; pricing: trusted by)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $19.99/mo, $36.89/mo, $24.15/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Documentation; p2: Documentation; pricing: Documentation)_

## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee`. e.g. "7-day money-back guarantee"
- `{X} stars`. e.g. "4.8 stars"
- `ends tonight`. e.g. "ends tonight"
- `{N}% off`. e.g. "38% off"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.