# Agent Brief. build in the style of instantowl.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Sign Up

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#b8801f` | 89.2% | accent/brand |
| `#f7f7f8` | 10.8% | background |

Curated roles: `primary=#b8801f` · `accent=#b8801f` · `bg=#f7f7f8` · `surface=#f7f7f8` · `text=#52525b`

## Type
- Display: `Bricolage Grotesque`
- Body: `DM Sans`
- Size scale (px): 12, 14, 16, 18, 30, 48
- Radius (px): 8, 10, 14, 33554400

## Patterns detected (fact-based). 4/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Can't I just use ChatGPT for this?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Get started free)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: docs link)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(signup: emailAddress, password)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.