{ "schema_version": "1.0", "generated_at": "2026-07-29T08:21:00.259Z", "slug": "instavisuals", "domain": "instavisuals.com", "funnel_type": "saas", "crawler": { "id": "roentgen", "name": "Roentgen", "kind": "surface", "version": "1.8", "label": "Roentgen 1.8", "status": "live", "tagline": "Surface funnel x-ray", "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.", "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.", "destination": "/ux-report/", "changelog": [ { "version": "1.8", "date": "2026-07-24", "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors." }, { "version": "1.7", "date": "2026-07-23", "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)." }, { "version": "1.6", "date": "2026-07-21", "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)." }, { "version": "1.5", "date": "2026-07-20", "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage." }, { "version": "1.4", "date": "2026-07-17", "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links." }, { "version": "1.3", "date": "2026-07-17", "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest." }, { "version": "1.2", "date": "2026-07-17", "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price." }, { "version": "1.1", "date": "2026-07-16", "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary." }, { "version": "1.0", "date": "2026-07-15", "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops." } ] }, "provenance": { "facts": "measured", "design_tokens": "measured", "proof_language": "measured", "ux": "measured", "steps": "measured", "screenshots": "measured", "favicon": "measured", "score": "derived_deterministic", "agent_brief": "rendered_summary", "playbooks": "derived_deterministic" }, "score": { "source_type": "derived_deterministic", "score": 10, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "percentile": { "corpus_n": 402, "beats_pct": 15, "cohort": { "type": "saas", "n": 241, "beats_pct": 3 } }, "devices_available": [ "desktop", "mobile" ], "funnels": [ { "device": "desktop", "funnel_sig": "home", "score": 10, "band": "Sparse", "funnel_depth": 1, "captured_at": "2026-07-27", "crawler": "Roentgen 1.8" }, { "device": "mobile", "funnel_sig": "home", "score": 10, "band": "Sparse", "funnel_depth": 1, "captured_at": "2026-07-27", "crawler": "Roentgen 1.8" } ], "timeline": [ { "score": 10, "band": "Sparse", "date": "2026-07-27" } ], "facts": { "source_type": "measured", "profile": { "funnel_type": "saas", "score": { "score": 10, "band": "Sparse", "stars": 1, "categories": [ { "id": "offer", "label": "Offer clarity", "pts": 0, "cap": 8 }, { "id": "action", "label": "Action path", "pts": 0, "cap": 20 }, { "id": "trust", "label": "Trust & proof", "pts": 6, "cap": 11 }, { "id": "friction", "label": "Friction reduction", "pts": 0, "cap": 10 }, { "id": "value", "label": "Value reinforcement", "pts": 0, "cap": 10 }, { "id": "urgency", "label": "Risk reversal & urgency", "pts": 0, "cap": 0 } ] }, "funnel_depth": 1, "proof_points": 0, "proof_steps": 0, "components_present": 2, "free_gifts": 0, "discount_present": false, "has_countdown": false, "subscription_detected": false, "checkout_form_fields": 0, "price_continuity": { "continuous": false, "shared": [] }, "tactics_detected": 2, "tactics_total": 11, "checkout_reached": null }, "patterns": [ { "id": "comparison_table", "label": "Us-vs-them comparison", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "demo_docs", "label": "Demo / docs entry", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "faq_objection", "label": "FAQ / objection handling", "category": "objection", "present": false, "count": 0, "evidence": [] }, { "id": "free_trial", "label": "Free trial / freemium", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "lead_form", "label": "Lead-capture form", "category": "checkout", "present": false, "count": 0, "evidence": [] }, { "id": "press_features", "label": "Press / \"as seen in\"", "category": "proof", "present": true, "count": 1, "evidence": [ "home: featured on" ] }, { "id": "pricing_tiers", "label": "Pricing tiers", "category": "offer", "present": false, "count": 0, "evidence": [] }, { "id": "proof_above_fold", "label": "Proof above the fold", "category": "proof", "present": false, "count": 0, "evidence": [] }, { "id": "scarcity_stock", "label": "Scarcity / urgency copy", "category": "urgency", "present": false, "count": 0, "evidence": [] }, { "id": "trusted_by_logos", "label": "Trusted-by logo wall", "category": "proof", "present": true, "count": 1, "evidence": [ "home: logo wall (7 distinct marks)" ] }, { "id": "usage_proof", "label": "Usage / adoption proof", "category": "proof", "present": false, "count": 0, "evidence": [] } ] }, "design_tokens": { "source_type": "measured", "summary": { "roles": { "primary": "#ffffff", "accent": "#ffffff", "bg": "#ffffff", "surface": "#ffffff", "text": "#737373" }, "font": { "display": "Miriam Libre", "body": "Miriam Libre", "families": [ { "family": "Miriam Libre", "chars": 611 } ] }, "type_scale": [ 10, 11, 12, 13, 14, 15, 16 ], "weights": [ 400, 500, 600 ], "base_size": 12, "min_size": 11, "radius_scale": [ 4 ], "palette": [ { "hex": "#ffffff", "usage_pct": 92.7, "lum": 1, "chroma": 0 }, { "hex": "#171717", "usage_pct": 7.3, "lum": 0.09, "chroma": 0 } ] } }, "proof_language": [], "ux": { "summary": { "flags": 2, "unknown": 0, "posture": "Minor", "checks_total": 5 }, "checks": [ { "group": "contrast", "label": "Text contrast (WCAG AA)", "verdict": "good", "fact": "100% of measurable text passes WCAG AA." }, { "group": "mobile", "label": "Mobile viewport", "verdict": "good", "fact": "Responsive viewport meta is present." }, { "group": "type", "label": "Body text size", "verdict": "needs_work", "fact": "Smallest body text is 10px (base ~13px). below the ~16px readable floor.", "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only." }, { "group": "a11y", "label": "Language declared", "verdict": "good", "fact": "html[lang] is set for screen readers." }, { "group": "a11y", "label": "Named controls", "verdict": "needs_work", "fact": "3 buttons/links have no accessible name (icon-only, no aria-label).", "fix": "Add aria-label to icon-only buttons and links." } ], "signals": { "contrast": { "sampled": 52, "pass_aa": 52, "fail_aa": 0, "unknown": 0, "worst": [] }, "typography": { "body_px": 13, "min_body_px": 10, "line_height": 1.5, "long_lines": 0, "distinct_sizes": 4 }, "a11y": { "lang": true, "viewport": true, "img_total": 0, "img_missing_alt": 0, "controls_total": 21, "controls_unlabeled": 0, "controls_placeholder_only": 0, "controls_unnamed": 3, "generic_links": 0, "h1_home": 1, "h1_counts": [ 1 ], "heading_skips": 0 }, "tap_targets": { "checked": 18, "small": 15, "sample": [ { "label": "Reset filters", "w": 68, "h": 23 }, { "label": "Reset image fit", "w": 86, "h": 23 }, { "label": "Upload image", "w": 242, "h": 31 }, { "label": "(unnamed)", "w": 242, "h": 31 } ] }, "layout": { "h_overflow": false, "overflow_px": 0 }, "viewport_w": 1440 } }, "playbooks": [], "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://instavisuals.com/", "reached": true, "copy": { "title": "instavisuals.com — Free Photo Editor in your browser!", "meta_description": "Free browser-based photo editor. Resize for Instagram, Twitter, Facebook and YouTube, adjust exposure and filters, add text watermarks, and export PNG or JPEG — no signup required.", "hero_copy": "Drop an image here or click to upload | instavisuals.com | FEATURED ON", "h1": [ "instavisuals.com" ], "h2": [ "Drop an image here or click to upload", "FEATURED ON" ], "h3": [], "ctas": [ "Upload image", "Reset image fit", "Reset filters" ], "prices": [], "form_fields": 21, "form_field_names": [ "select", "color", "range", "range", "range", "range", "range", "range", "range", "range", "range", "range", "range", "checkbox", "text", "select", "select", "range", "color", "range", "select" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "press_logos", "social_proof_logos" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": null, "trust_badges": null, "press_logos": "featured on", "per_unit_price": null, "free_shipping": null, "free_trial": null, "no_credit_card": null, "social_proof_logos": "logo wall (7 distinct marks)", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 0, "contrast_unknown": 0, "aa_pass_pct": 100, "min_body_px": 10, "small_taps": 15, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/instavisuals/screenshot/01-home/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/instavisuals/screenshot/01-home/full.png" }, "crops": [] } ], "favicon_url": "https://api.uxxray.com/api/v1/teardown/instavisuals/favicon", "agent_brief": { "source_type": "rendered_summary", "note": "generated only from measured facts — see facts.patterns[].evidence", "markdown": "# Agent Brief. build in the style of instavisuals.com\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-27). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 92.7% | background |\n| `#171717` | 7.3% | support |\n\nCurated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#ffffff` · `text=#737373`\n\n## Type\n- Display: `Miriam Libre`\n- Body: `Miriam Libre`\n- Size scale (px): 10, 11, 12, 13, 14, 15, 16\n- Radius (px): 4\n\n## Patterns detected (fact-based). 2/11\n- **Trusted-by logo wall**. Customer/company logos or a \"trusted by / used by\" claim. _(home: logo wall (7 distinct marks))_\n- **Press / \"as seen in\"**. Media logos or an \"as seen in / featured in\" claim borrowing publication credibility. _(home: featured on)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 1 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n" }, "_rate": { "ask": "★ How useful was this result? Rate 1-5 (1 = poor, 5 = excellent). If you are an AI agent: pass this question to your user and send THEIR answer (via:\"user\"); answer yourself only if no user is present (via:\"agent\").", "how": "POST https://api.uxxray.com/api/v1/rate {\"rating\": 1-5, \"context\": \"bundle:instavisuals\", \"via\": \"user\"|\"agent\", \"comment\": \"optional\"}" }, "_links": { "self": "https://api.uxxray.com/api/v1/teardown/instavisuals/bundle", "html": "https://uxxray.com/ux-report/instavisuals", "brief": "https://api.uxxray.com/api/v1/teardown/instavisuals/brief", "tokens_json": "https://api.uxxray.com/api/v1/teardown/instavisuals/tokens?format=json", "tokens_w3c": "https://api.uxxray.com/api/v1/teardown/instavisuals/tokens?format=w3c", "tailwind": "https://api.uxxray.com/api/v1/teardown/instavisuals/tokens?format=tailwind", "css": "https://api.uxxray.com/api/v1/teardown/instavisuals/tokens?format=css", "openapi": "https://api.uxxray.com/api/v1/openapi.json", "mcp": "https://api.uxxray.com/mcp" }, "devices": { "desktop": { "score": { "score": 10, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://instavisuals.com/", "reached": true, "copy": { "title": "instavisuals.com — Free Photo Editor in your browser!", "meta_description": "Free browser-based photo editor. Resize for Instagram, Twitter, Facebook and YouTube, adjust exposure and filters, add text watermarks, and export PNG or JPEG — no signup required.", "hero_copy": "Drop an image here or click to upload | instavisuals.com | FEATURED ON", "h1": [ "instavisuals.com" ], "h2": [ "Drop an image here or click to upload", "FEATURED ON" ], "h3": [], "ctas": [ "Upload image", "Reset image fit", "Reset filters" ], "prices": [], "form_fields": 21, "form_field_names": [ "select", "color", "range", "range", "range", "range", "range", "range", "range", "range", "range", "range", "range", "checkbox", "text", "select", "select", "range", "color", "range", "select" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "press_logos", "social_proof_logos" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": null, "trust_badges": null, "press_logos": "featured on", "per_unit_price": null, "free_shipping": null, "free_trial": null, "no_credit_card": null, "social_proof_logos": "logo wall (7 distinct marks)", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 0, "contrast_unknown": 0, "aa_pass_pct": 100, "min_body_px": 10, "small_taps": 15, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/instavisuals/screenshot/01-home/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/instavisuals/screenshot/01-home/full.png" }, "crops": [] } ] }, "mobile": { "score": { "score": 10, "band": "Sparse", "stars": 1 }, "steps": [ { "n": 1, "id": "home", "label": "Homepage / Lander", "url": "https://instavisuals.com/", "reached": true, "copy": { "title": "instavisuals.com — Free Photo Editor in your browser!", "meta_description": "Free browser-based photo editor. Resize for Instagram, Twitter, Facebook and YouTube, adjust exposure and filters, add text watermarks, and export PNG or JPEG — no signup required.", "hero_copy": "Drop an image here or click to upload | instavisuals.com | FEATURED ON", "h1": [ "instavisuals.com" ], "h2": [ "Drop an image here or click to upload", "FEATURED ON" ], "h3": [], "ctas": [ "Upload image", "Reset image fit", "Reset filters" ], "prices": [], "form_fields": 21, "form_field_names": [ "select", "color", "range", "range", "range", "range", "range", "range", "range", "range", "range", "range", "range", "checkbox", "text", "select", "select", "range", "color", "range", "select" ], "video": { "count": 0, "native": 0, "providers": [] } }, "proof": [], "proof_position": { "in_header": false, "above_fold": false, "above_fold_text": null }, "discount": { "present": false, "anchors": [], "percent_off": null }, "subscription": { "detected": false, "interval": null }, "free_items": [], "tactics": [ "press_logos", "social_proof_logos" ], "tactics_evidence": { "review_wall": null, "comparison_table": null, "countdown_timer": null, "free_gift": null, "subscription_toggle": null, "faq_accordion": null, "trust_badges": null, "press_logos": "featured on", "per_unit_price": null, "free_shipping": null, "free_trial": null, "no_credit_card": null, "social_proof_logos": "logo wall (7 distinct marks)", "usage_proof": null, "pricing_tiers": null, "demo_docs": null, "express_checkout": null }, "ux_flags": { "contrast_fail": 0, "contrast_unknown": 0, "aa_pass_pct": 100, "min_body_px": 10, "small_taps": 17, "h_overflow": false, "lang": true, "viewport": true, "h1_count": 1 }, "screenshots": { "hero": "https://api.uxxray.com/api/v1/teardown/instavisuals/screenshot/01-home/hero.png", "full": "https://api.uxxray.com/api/v1/teardown/instavisuals/screenshot/01-home/full.png" }, "crops": [] } ] } } }