# Agent Brief. build in the style of jonesroadbeauty.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Products → Collections

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 38.9% | background |
| `#f6f2eb` | 28% | background |
| `#f8f8f8` | 11.2% | background |
| `#000000` | 8.5% | support |
| `#f4f4f4` | 6.3% | background |
| `#f5f2ec` | 6.1% | background |
| `#e0ded8` | 1% | background |
| `#414141` | 0.1% | support |

Curated roles: `primary=#f6f2eb` · `accent=#f6f2eb` · `bg=#ffffff` · `surface=#f6f2eb` · `text=#000000`

## Type
- Display: `Roboto Condensed`
- Body: `ArticulatCF`
- Size scale (px): 11, 12, 14, 15, 16, 17, 18, 19, 20, 24, 28, 38
- Radius (px): 2, 100

## Patterns detected (fact-based). 5/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 85,239 Reviews; p2: 2113 Reviews; p3: 138 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p3: £122 / £90 / £170)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 49 review elements; p2: 145 review elements; p3: 96 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p2: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: FAQS IS GEL LINER LONG LASTING? Once applied, you can expect Gel Liner to last all day. WH)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "85,239 Reviews", "2113 Reviews"
- `Free shipping`. e.g. "Free shipping"
- `limited time`. e.g. "limited time"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 5 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.