{
  "schema_version": "1.0",
  "generated_at": "2026-07-29T08:20:55.816Z",
  "slug": "justcrm-work",
  "domain": "justcrm.work",
  "funnel_type": "saas",
  "crawler": {
    "id": "roentgen",
    "name": "Roentgen",
    "kind": "surface",
    "version": "1.8",
    "label": "Roentgen 1.8",
    "status": "live",
    "tagline": "Surface funnel x-ray",
    "xrays": "A funnel from lander to checkout — the pages a visitor actually walks.",
    "produces": "A scored, evidence-backed teardown: design tokens, proof language, and the exact conversion tactics each page runs — every fact carrying its on-page evidence.",
    "destination": "/ux-report/<slug>",
    "changelog": [
      {
        "version": "1.8",
        "date": "2026-07-24",
        "summary": "Price extraction reads currency-code suffixes (\"25.99 USD\"), not just leading symbols — parity across the Worker + CLI extractors."
      },
      {
        "version": "1.7",
        "date": "2026-07-23",
        "summary": "scarcity_stock + press_features detectors (display-only, zero scoring drift)."
      },
      {
        "version": "1.6",
        "date": "2026-07-21",
        "summary": "Multi-funnel discovery: sibling product funnels walked as coexisting siblings (flag-gated)."
      },
      {
        "version": "1.5",
        "date": "2026-07-20",
        "summary": "Auto-walk discovers review/affiliate funnels one click past an editorial homepage."
      },
      {
        "version": "1.4",
        "date": "2026-07-17",
        "summary": "Detection-shape gaps: words-based comparison tables, engine-metric usage proof, docs/demo links."
      },
      {
        "version": "1.3",
        "date": "2026-07-17",
        "summary": "Funnel identity (funnel_sig): different answer-paths coexist as sibling funnels; primary = deepest."
      },
      {
        "version": "1.2",
        "date": "2026-07-17",
        "summary": "Scoring-precision audit: guarantee shapes, store-URL weights, free-trial, per-unit price."
      },
      {
        "version": "1.1",
        "date": "2026-07-16",
        "summary": "Per-step DOM snapshots + skeletons, video/embed signal, broader SaaS proof vocabulary."
      },
      {
        "version": "1.0",
        "date": "2026-07-15",
        "summary": "Baseline: funnel walk, tactic detectors, funnel-type-aware scoring, UX signals, section crops."
      }
    ]
  },
  "provenance": {
    "facts": "measured",
    "design_tokens": "measured",
    "proof_language": "measured",
    "ux": "measured",
    "steps": "measured",
    "screenshots": "measured",
    "favicon": "measured",
    "score": "derived_deterministic",
    "agent_brief": "rendered_summary",
    "playbooks": "derived_deterministic"
  },
  "score": {
    "source_type": "derived_deterministic",
    "score": 40,
    "band": "Thin",
    "stars": 2,
    "categories": [
      {
        "id": "offer",
        "label": "Offer clarity",
        "pts": 8,
        "cap": 8
      },
      {
        "id": "action",
        "label": "Action path",
        "pts": 6,
        "cap": 20
      },
      {
        "id": "trust",
        "label": "Trust & proof",
        "pts": 6,
        "cap": 11
      },
      {
        "id": "friction",
        "label": "Friction reduction",
        "pts": 4,
        "cap": 10
      },
      {
        "id": "value",
        "label": "Value reinforcement",
        "pts": 0,
        "cap": 10
      },
      {
        "id": "urgency",
        "label": "Risk reversal & urgency",
        "pts": 0,
        "cap": 0
      }
    ]
  },
  "percentile": {
    "corpus_n": 402,
    "beats_pct": 53,
    "cohort": {
      "type": "saas",
      "n": 241,
      "beats_pct": 37
    }
  },
  "devices_available": [
    "desktop",
    "mobile"
  ],
  "funnels": [
    {
      "device": "desktop",
      "funnel_sig": "home>signup",
      "score": 40,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-25",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "desktop",
      "funnel_sig": "signup",
      "score": 0,
      "band": "Sparse",
      "funnel_depth": 1,
      "captured_at": "2026-07-25",
      "crawler": "Roentgen 1.8"
    },
    {
      "device": "mobile",
      "funnel_sig": "home>signup",
      "score": 40,
      "band": "Thin",
      "funnel_depth": 2,
      "captured_at": "2026-07-25",
      "crawler": "Roentgen 1.8"
    }
  ],
  "timeline": [
    {
      "score": 40,
      "band": "Thin",
      "date": "2026-07-25"
    }
  ],
  "facts": {
    "source_type": "measured",
    "profile": {
      "funnel_type": "saas",
      "score": {
        "score": 40,
        "band": "Thin",
        "stars": 2,
        "categories": [
          {
            "id": "offer",
            "label": "Offer clarity",
            "pts": 8,
            "cap": 8
          },
          {
            "id": "action",
            "label": "Action path",
            "pts": 6,
            "cap": 20
          },
          {
            "id": "trust",
            "label": "Trust & proof",
            "pts": 6,
            "cap": 11
          },
          {
            "id": "friction",
            "label": "Friction reduction",
            "pts": 4,
            "cap": 10
          },
          {
            "id": "value",
            "label": "Value reinforcement",
            "pts": 0,
            "cap": 10
          },
          {
            "id": "urgency",
            "label": "Risk reversal & urgency",
            "pts": 0,
            "cap": 0
          }
        ]
      },
      "funnel_depth": 2,
      "proof_points": 0,
      "proof_steps": 0,
      "components_present": 4,
      "free_gifts": 0,
      "discount_present": false,
      "has_countdown": false,
      "subscription_detected": false,
      "checkout_form_fields": 0,
      "price_continuity": {
        "continuous": false,
        "shared": []
      },
      "tactics_detected": 3,
      "tactics_total": 11,
      "checkout_reached": null
    },
    "patterns": [
      {
        "id": "comparison_table",
        "label": "Us-vs-them comparison",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "demo_docs",
        "label": "Demo / docs entry",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "faq_objection",
        "label": "FAQ / objection handling",
        "category": "objection",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "free_trial",
        "label": "Free trial / freemium",
        "category": "offer",
        "present": true,
        "count": 2,
        "evidence": [
          "home: Start Free",
          "signup: No credit card"
        ]
      },
      {
        "id": "lead_form",
        "label": "Lead-capture form",
        "category": "checkout",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "press_features",
        "label": "Press / \"as seen in\"",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "pricing_tiers",
        "label": "Pricing tiers",
        "category": "offer",
        "present": true,
        "count": 1,
        "evidence": [
          "home: free, $0/mo"
        ]
      },
      {
        "id": "proof_above_fold",
        "label": "Proof above the fold",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "scarcity_stock",
        "label": "Scarcity / urgency copy",
        "category": "urgency",
        "present": false,
        "count": 0,
        "evidence": []
      },
      {
        "id": "trusted_by_logos",
        "label": "Trusted-by logo wall",
        "category": "proof",
        "present": true,
        "count": 1,
        "evidence": [
          "home: logo wall (4 distinct marks)"
        ]
      },
      {
        "id": "usage_proof",
        "label": "Usage / adoption proof",
        "category": "proof",
        "present": false,
        "count": 0,
        "evidence": []
      }
    ]
  },
  "design_tokens": {
    "source_type": "measured",
    "summary": {
      "roles": {
        "primary": "#eff4fb",
        "accent": "#eff4fb",
        "bg": "#ffffff",
        "surface": "#f9fafb",
        "text": "#111827"
      },
      "font": {
        "display": "Inter",
        "body": "Inter",
        "families": [
          {
            "family": "Inter",
            "chars": 4290
          },
          {
            "family": "monospace",
            "chars": 11
          }
        ]
      },
      "type_scale": [
        7,
        8,
        9,
        12,
        14,
        15,
        16,
        18,
        20,
        30,
        36,
        60
      ],
      "weights": [
        400,
        500,
        600,
        700,
        800
      ],
      "base_size": 16,
      "min_size": 8,
      "radius_scale": [
        4,
        8,
        10,
        12,
        16,
        9999
      ],
      "palette": [
        {
          "hex": "#ffffff",
          "usage_pct": 54.6,
          "lum": 1,
          "chroma": 0
        },
        {
          "hex": "#f9fafb",
          "usage_pct": 24.7,
          "lum": 0.98,
          "chroma": 0.01
        },
        {
          "hex": "#eff4fb",
          "usage_pct": 19.8,
          "lum": 0.95,
          "chroma": 0.05
        },
        {
          "hex": "#1e3a5f",
          "usage_pct": 0.8,
          "lum": 0.21,
          "chroma": 0.25
        },
        {
          "hex": "#dcfce7",
          "usage_pct": 0,
          "lum": 0.96,
          "chroma": 0.13
        },
        {
          "hex": "#dbeafe",
          "usage_pct": 0,
          "lum": 0.91,
          "chroma": 0.14
        },
        {
          "hex": "#4ade80",
          "usage_pct": 0,
          "lum": 0.72,
          "chroma": 0.58
        },
        {
          "hex": "#f87171",
          "usage_pct": 0,
          "lum": 0.56,
          "chroma": 0.53
        },
        {
          "hex": "#facc15",
          "usage_pct": 0,
          "lum": 0.79,
          "chroma": 0.9
        },
        {
          "hex": "#6b7280",
          "usage_pct": 0,
          "lum": 0.45,
          "chroma": 0.08
        }
      ]
    }
  },
  "proof_language": [],
  "ux": {
    "summary": {
      "flags": 2,
      "unknown": 0,
      "posture": "Minor",
      "checks_total": 7
    },
    "checks": [
      {
        "group": "contrast",
        "label": "Text contrast (WCAG AA)",
        "verdict": "needs_work",
        "fact": "91% of measurable text passes WCAG AA. 4+ runs fail.",
        "evidence": "worst: “JustCRM — Pipeline” at 2.54:1 (12px, #9ca3af on #ffffff). needs 4.5:1",
        "fix": "Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy."
      },
      {
        "group": "mobile",
        "label": "Mobile viewport",
        "verdict": "good",
        "fact": "Responsive viewport meta is present."
      },
      {
        "group": "type",
        "label": "Body text size",
        "verdict": "needs_work",
        "fact": "Smallest body text is 7px (base ~20px). below the ~16px readable floor.",
        "fix": "Keep body copy ≥15-16px; reserve sub-13px for fine print only."
      },
      {
        "group": "type",
        "label": "Line length",
        "verdict": "note",
        "fact": "4 paragraphs run past ~95 characters per line.",
        "fix": "Cap measure at ~60-75ch for comfortable reading."
      },
      {
        "group": "a11y",
        "label": "Language declared",
        "verdict": "good",
        "fact": "html[lang] is set for screen readers."
      },
      {
        "group": "a11y",
        "label": "Image alt text",
        "verdict": "good",
        "fact": "All 5 content images carry alt text."
      },
      {
        "group": "a11y",
        "label": "Form labels",
        "verdict": "note",
        "fact": "1 form field relies on placeholder text as the only label.",
        "fix": "Back placeholders with a real <label>. placeholder text vanishes on input."
      }
    ],
    "signals": {
      "contrast": {
        "sampled": 156,
        "pass_aa": 139,
        "fail_aa": 14,
        "unknown": 3,
        "worst": [
          {
            "text": "JustCRM — Pipeline",
            "ratio": 2.54,
            "fg": "#9ca3af",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "Tata Consultancy",
            "ratio": 2.54,
            "fg": "#9ca3af",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "Infosys",
            "ratio": 2.54,
            "fg": "#9ca3af",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 12
          },
          {
            "text": "Manila BPO",
            "ratio": 2.54,
            "fg": "#9ca3af",
            "bg": "#ffffff",
            "need": 4.5,
            "px": 12
          }
        ]
      },
      "typography": {
        "body_px": 20,
        "min_body_px": 7,
        "line_height": 1.4,
        "long_lines": 4,
        "distinct_sizes": 9
      },
      "a11y": {
        "lang": true,
        "viewport": true,
        "img_total": 5,
        "img_missing_alt": 0,
        "controls_total": 1,
        "controls_unlabeled": 0,
        "controls_placeholder_only": 1,
        "controls_unnamed": 0,
        "generic_links": 0,
        "h1_home": 1,
        "h1_counts": [
          1,
          1
        ],
        "heading_skips": 0
      },
      "tap_targets": {
        "checked": 28,
        "small": 22,
        "sample": [
          {
            "label": "Login",
            "w": 37,
            "h": 20
          },
          {
            "label": "Sign in",
            "w": 46,
            "h": 17
          },
          {
            "label": "Pricing",
            "w": 47,
            "h": 20
          },
          {
            "label": "Features",
            "w": 58,
            "h": 20
          }
        ]
      },
      "layout": {
        "h_overflow": false,
        "overflow_px": 0
      },
      "viewport_w": 1440
    }
  },
  "playbooks": [],
  "steps": [
    {
      "n": 1,
      "id": "home",
      "label": "Homepage / Lander",
      "url": "https://justcrm.work/",
      "reached": true,
      "copy": {
        "title": "JustCRM — A CRM your team will actually use",
        "meta_description": "JustCRM is the only CRM your sales team will actually use. No training. No bloat. Just pipeline.",
        "hero_copy": "Your team is losing deals in spreadsheets. | Every CRM promises simplicity. None deliver. | How it works: From signup to selling in 60 seconds.",
        "h1": [
          "Your team is losing deals in spreadsheets."
        ],
        "h2": [
          "Every CRM promises simplicity. None deliver.",
          "How it works: From signup to selling in 60 seconds.",
          "Everything your team will actually use.",
          "Built for the Team. Loved by the Manager.",
          "When is it time to leave your spreadsheets behind?",
          "Sales teams switched. They didn't look back.",
          "Your first year is on us."
        ],
        "h3": [
          "Too many fields nobody fills in",
          "Reports nobody reads",
          "Features built for the vendor's demo",
          "Sign Up (30 seconds)",
          "Set Your Stages (20 seconds)",
          "Invite the Team (10 seconds)",
          "Kanban Pipeline",
          "One-Click Outreach"
        ],
        "ctas": [
          "Start Free",
          "Start Free — No credit card",
          "Try it free →",
          "Start free — no card required"
        ],
        "prices": [
          "$0"
        ],
        "form_fields": 0,
        "form_field_names": [],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "free_trial",
        "no_credit_card",
        "social_proof_logos",
        "pricing_tiers"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": "Start Free",
        "no_credit_card": "No credit card",
        "social_proof_logos": "logo wall (4 distinct marks)",
        "usage_proof": null,
        "pricing_tiers": "free, $0/mo",
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 13,
        "contrast_unknown": 3,
        "aa_pass_pct": 91,
        "min_body_px": 7,
        "small_taps": 20,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/justcrm-work/screenshot/01-home/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/justcrm-work/screenshot/01-home/full.png"
      },
      "crops": [
        {
          "region": "primary_cta",
          "label": "Primary CTA",
          "url": "https://api.uxxray.com/api/v1/teardown/justcrm-work/screenshot/01-home/crops/primary_cta.png"
        }
      ]
    },
    {
      "n": 2,
      "id": "signup",
      "label": "Signup",
      "url": "https://justcrm.work/signup",
      "reached": true,
      "copy": {
        "title": "JustCRM — A CRM your team will actually use",
        "meta_description": "JustCRM is the only CRM your sales team will actually use. No training. No bloat. Just pipeline.",
        "hero_copy": "Create your account",
        "h1": [
          "Create your account"
        ],
        "h2": [],
        "h3": [],
        "ctas": [
          "Continue with Google",
          "Continue →"
        ],
        "prices": [],
        "form_fields": 1,
        "form_field_names": [
          "Jane Smith"
        ],
        "video": {
          "count": 0,
          "native": 0,
          "providers": []
        }
      },
      "proof": [],
      "proof_position": {
        "in_header": false,
        "above_fold": false,
        "above_fold_text": null
      },
      "discount": {
        "present": false,
        "anchors": [],
        "percent_off": null
      },
      "subscription": {
        "detected": false,
        "interval": null
      },
      "free_items": [],
      "tactics": [
        "no_credit_card"
      ],
      "tactics_evidence": {
        "review_wall": null,
        "comparison_table": null,
        "countdown_timer": null,
        "free_gift": null,
        "subscription_toggle": null,
        "faq_accordion": null,
        "trust_badges": null,
        "press_logos": null,
        "per_unit_price": null,
        "free_shipping": null,
        "free_trial": null,
        "no_credit_card": "No credit card",
        "social_proof_logos": null,
        "usage_proof": null,
        "pricing_tiers": null,
        "demo_docs": null,
        "express_checkout": null
      },
      "ux_flags": {
        "contrast_fail": 1,
        "contrast_unknown": 0,
        "aa_pass_pct": 88,
        "min_body_px": 14,
        "small_taps": 2,
        "h_overflow": false,
        "lang": true,
        "viewport": true,
        "h1_count": 1
      },
      "screenshots": {
        "hero": "https://api.uxxray.com/api/v1/teardown/justcrm-work/screenshot/02-signup/hero.png",
        "full": "https://api.uxxray.com/api/v1/teardown/justcrm-work/screenshot/02-signup/full.png"
      },
      "crops": []
    }
  ],
  "favicon_url": "https://api.uxxray.com/api/v1/teardown/justcrm-work/favicon",
  "agent_brief": {
    "source_type": "rendered_summary",
    "note": "generated only from measured facts — see facts.patterns[].evidence",
    "markdown": "# Agent Brief. build in the style of justcrm.work\n\n> Machine-extracted from a live on-demand funnel teardown (2026-07-25). 100% facts —\n> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.\n> Single-page capture (MVP): homepage/landing page only, no funnel walk.\n> Tokens: `tokens.json` / `tailwind.css`.\n\n**Category (label):** —\n**Funnel:** Homepage / Lander → Signup\n\n## Palette (area-weighted from live CSS)\n| Hex | Usage | Likely role |\n|-----|------:|-------------|\n| `#ffffff` | 54.6% | background |\n| `#f9fafb` | 24.7% | background |\n| `#eff4fb` | 19.8% | background |\n| `#1e3a5f` | 0.8% | support |\n| `#dcfce7` | 0% | background |\n| `#dbeafe` | 0% | background |\n| `#4ade80` | 0% | accent/brand |\n| `#f87171` | 0% | accent/brand |\n\nCurated roles: `primary=#eff4fb` · `accent=#eff4fb` · `bg=#ffffff` · `surface=#f9fafb` · `text=#111827`\n\n## Type\n- Display: `Inter`\n- Body: `Inter`\n- Size scale (px): 7, 8, 9, 12, 14, 15, 16, 18, 20, 30, 36, 60\n- Radius (px): 4, 8, 10, 12, 16, 9999\n\n## Patterns detected (fact-based). 3/11\n- **Free trial / freemium**. A free trial, free tier, or \"no credit card\" entry offer. _(home: Start Free; signup: No credit card)_\n- **Trusted-by logo wall**. Customer/company logos or a \"trusted by / used by\" claim. _(home: logo wall (4 distinct marks))_\n- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $0/mo)_\n\n## Proof language (harvested strings → templates)\n- _(none extracted)_\n\n## Funnel facts\n- Depth reached: 2 step(s) (single-page MVP capture)\n- Proof points: 0 across 0 step(s)\n- Discount/anchor pricing: no · Countdown: no · Subscription: no\n\n## To replicate\nMatch the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.\n"
  },
  "_rate": {
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