# Agent Brief. build in the style of kardow.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-15). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing → Solutions

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 74.2% | background |
| `#fafafa` | 12.9% | background |
| `#000000` | 6.9% | support |
| `#f9fafb` | 3.3% | background |
| `#111827` | 2% | support |
| `#ff5715` | 0.4% | accent/brand |
| `#f0fdf4` | 0.1% | background |
| `#f97316` | 0.1% | accent/brand |

Curated roles: `primary=#111827` · `accent=#111827` · `bg=#ffffff` · `surface=#fafafa` · `text=#374151`

## Type
- Display: `Outfit Variable`
- Body: `Inter Variable`
- Size scale (px): 10, 12, 14, 15, 16, 18, 20, 22, 24, 30, 36, 48
- Radius (px): 4, 6, 8, 9, 12, 9999

## Patterns detected (fact-based). 7/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Common Questions About Kardow; pricing: How fast can I launch? Most customers can launch their first version in a day. Kardow is f)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: ★★★★★
5.0 rating
👥
150+ job boards launched
📊
270K+ jobs)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (4 distinct marks); pricing: logo wall (15 distinct marks))_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(home: free, $39/mo, $29/mo, $89/mo; pricing: free, $39/mo, $29/mo, $89/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(home: Book a demo; pricing: Book a demo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(pricing: select, select, email)_

## Proof language (harvested strings → templates)
- `SAVE {N}%`. e.g. "SAVE 20%"

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.