# Agent Brief. build in the style of keeps.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fafaf5` | 25.3% | background |
| `#f5f3ed` | 20.5% | background |
| `#dcd7ce` | 17.5% | support |
| `#ffffff` | 14.1% | background |
| `#231e20` | 10.9% | support |
| `#fbfbfb` | 10.6% | background |
| `#e22631` | 0.8% | accent/brand |
| `#232120` | 0.1% | support |

Curated roles: `primary=#dcd7ce` · `accent=#dcd7ce` · `bg=#fafaf5` · `surface=#f5f3ed` · `text=#000000`

## Type
- Display: `Apercu`
- Body: `Helvetica`
- Size scale (px): 11, 12, 14, 15, 16, 18, 20, 24, 36, 48, 54, 60
- Radius (px): 3, 4, 50, 15984

## Patterns detected (fact-based). 1/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 20% OFF)_

## Proof language (harvested strings → templates)
- `{N}% OFF`. e.g. "20% OFF"

## Funnel facts
- Depth reached: 1 step(s)
- Proof points: 1 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 1-page capture: the walk did not go past the entry page, so nothing deeper in the funnel was evaluated.