# Agent Brief. build in the style of kettleandfire.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-20). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → A → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fff5db` | 45.1% | background |
| `#221e1e` | 18.3% | support |
| `#f5e3bc` | 15.2% | background |
| `#000000` | 11.2% | support |
| `#ffffff` | 5% | background |
| `#db1e14` | 3.6% | accent/brand |
| `#fff4dd` | 1% | background |
| `#fffbf1` | 0.4% | background |

Curated roles: `primary=#db1e14` · `accent=#db1e14` · `bg=#fff5db` · `surface=#f5e3bc` · `text=#221e1e`

## Type
- Display: `Coastal`
- Body: `sans-serif`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 19, 30, 50, 70
- Radius (px): 12, 20, 25, 50, 100, 1440

## Patterns detected (fact-based). 3/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 20% OFF; p4: 20% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 8 review elements; p2: 4 review elements; p4: 4 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping; p2: Free Shipping; p4: Free shipping)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "7,462 Reviews"
- `Free shipping`. e.g. "Free shipping"
- `{N}% OFF`. e.g. "20% OFF"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 3 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.