# Agent Brief. build in the style of kidteller.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 3-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Compare → Compare

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 99.2% | background |
| `#eb7533` | 0.6% | accent/brand |
| `#fef1eb` | 0.2% | background |

Curated roles: `primary=#ffffff` · `accent=#ffffff` · `bg=#ffffff` · `surface=#fef1eb` · `text=#ffffff`

## Type
- Display: `Inter`
- Body: `Inter`
- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48, 72
- Radius (px): 6, 8, 12, 33554400

## Patterns detected (fact-based). 5/15
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 4.8/5; p2: 2,000 reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $8.87 / $53.32)_
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(p2: comparison table: Feature · KidTeller · Wonderbly · Hooray Heroes · I See Me! · Story Bug ; p3: Feature Comparison)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p2: free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Frequently Asked Questions; p2: What is the best personalized children's book service?; p3: What is the best alternative to Wonderbly?)_

## Proof language (harvested strings → templates)
- `{X}/5`. e.g. "4.8/5", "4.7/5"
- `{N} reviews`. e.g. "2,000 reviews"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 3 step(s)
- Proof points: 4 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 3-step funnel walk.