# Agent Brief. build in the style of kipper.com

> Machine-extracted from a live on-demand funnel teardown (2026-09-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 2-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 50.9% | background |
| `#f6f8fd` | 19.5% | background |
| `#060f28` | 16.4% | support |
| `#0a1a3f` | 12.9% | support |
| `#044cc4` | 0.1% | accent/brand |
| `#3f73ee` | 0.1% | accent/brand |
| `#2f6bff` | 0.1% | accent/brand |
| `#ecf2fe` | 0% | background |

Curated roles: `accent=#0a1a3f` · `bg=#ffffff` · `surface=#f6f8fd` · `text=#0a1a3f`

## Type
- Display: `Geist`
- Body: `Geist Mono`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 17, 18, 44, 60, 64
- Radius (px): 6, 8, 12, 16, 24, 33554400

## Patterns detected (fact-based). 5/11
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: What finance systems does Kipper connect to?; pricing: How does pricing work?)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Start free; pricing: Start free)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logos: Kipper, NetSuite, QuickBooks, Xero; pricing: logos: Kipper, QuickBooks, Xero, NetSuite)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(pricing: free, $200/mo, $1,000/mo, $5/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(pricing: Get a demo)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 step(s)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 2-step funnel walk.