# Agent Brief. build in the style of kosas.com

> Machine-extracted from a live on-demand funnel teardown (2026-08-03). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Measured from a 4-step funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Funnel:** Homepage / Lander → Collections → Products → Pages

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fbfaf7` | 52.4% | background |
| `#ffffff` | 20.5% | background |
| `#f1eee6` | 11.8% | background |
| `#eeeec8` | 6.5% | background |
| `#f8f7f3` | 5.8% | background |
| `#f5f5f5` | 1.6% | background |
| `#f6f4ef` | 1.3% | background |
| `#000000` | 0.2% | support |

Curated roles: `primary=#eeeec8` · `accent=#eeeec8` · `bg=#fbfaf7` · `surface=#ffffff` · `text=#000000`

## Type
- Display: `Founders Grotesk`
- Body: `Founders Grotesk Mono`
- Size scale (px): 10, 11, 12, 14, 15, 16, 18, 20, 24, 30, 36, 60
- Radius (px): 4, 6, 50, 33554400

## Patterns detected (fact-based). 5/15
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 10% off; p2: $104 / $52 / $85 / $78 / $59 / $106 / 44% OFF; p3: $104 / $86 / 44% OFF)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 4 review elements; p2: 4 review elements; p3: Reviews Summary Generated by AI from 100 most recent custome)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: free shipping; p2: free shipping; p3: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p3: Frequently Asked Questions You've got questions, we've got answers Is Cloud Set Loose a ma)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p3: Cloud Set Loose Powder
283
283 total customer reviews; p4: 4.4
Rated 4.4 out of 5 stars
Based on 20,033 reviews)_

## Proof language (harvested strings → templates)
- `Free shipping`. e.g. "Free shipping"
- `{N}% off`. e.g. "10% off", "44% OFF"
- `{N} reviews`. e.g. "283 reviews", "20,033 reviews"
- `{X} out of 5`. e.g. "4.7 out of 5", "4.4 out of 5"

## Funnel facts
- Depth reached: 4 step(s)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. Measured from a 4-step funnel walk.